Achille Castiglioni, a master of industrial design. His daughter, Giovanna Castiglioni, has been creating unique flipbooks of her father's products since 2020. Among them, we'd like to highlight a book released last year to commemorate the 50th anniversary of the lighting piece "Parentesi."

Achille Castiglioni, a master of industrial design. Have you heard of the flipbooks (sequential art books) of his father's products that his daughter, Giovanna Castiglioni, has been creating since 2020?

These are unique flipbooks rendered in charming illustrations. The one we're focusing on today is "Parentesi 50," released by Flos last year to celebrate the 50th anniversary of the "Parentesi" lighting fixture. It was released concurrently with another book. In other words, it's a book dedicated to "Parentesi."

In her creations, she aimed to speak about industrial design using a new type of language. "While respecting my father's unique irony, I want to bring to light lesser-known details of his private life and our own," says Giovanna.

These flipbooks, which convey a product's story in two seconds, can be described as special editions filled with affection, respect, and playfulness.