The Secret Behind the Brand's Miraculous Growth Revealed for the First Time

What is the management strategy of Orobianco, the Italian bag brand that continues to achieve sales growth exceeding 20% annually? This book offers the first-ever public disclosure of the secrets behind the brand's seemingly miraculous growth, including the unique background of Giacomo Valentini, who is both a craftsman and an accomplished executive, his commitment to product quality, his energetic drive, and his distinctive marketing approach, "JUDO Marketing."

From the invisible dedication to product quality as seen through the eyes of the author, Koichi Takagi, a leading figure in the brand bag business, to Orobianco's innovations that extend beyond the world of bags into areas such as food, interiors, and new material development, this book explores the sources of their creativity.

This is a must-read for Orobianco fans and anyone involved in the fashion business. Its growth trajectory should also offer valuable insights for Japan's small and medium-sized manufacturing industries struggling with stagnation.

Koichi TAKAGI
Born in Osaka in 1952. Representative of Takagi & Associates. He has held executive positions at companies handling international bag brands such as Anya Hindmarch, Rimowa, and Manhattan Portage, creating various trends and currently active as an advisor. He is a leading authority in the brand bag business, with comprehensive knowledge of all aspects related to bags, including production, distribution, and promotion.

Book Launch Signing Event for "The Orobianco Miracle: How the Fusion of Craftsmanship and High Technology Created a New Market"
Kinokuniya Bookstore, Grand Front Osaka Store
Date | January 29 (Thursday)
Time | 6:30 PM onwards
Part 1: Talk Show 6:30 PM - 7:30 PM (scheduled)
Part 2: Signing Session 7:30 PM onwards
Venue | Special event space within Kinokuniya Bookstore, Grand Front Osaka Store
6F, Shop & Restaurant South Building, Grand Front Osaka, 4-20 Ofuka-cho, Kita-ku, Osaka City, Osaka Prefecture
Tel. 06-7730-8451 (10:00 AM - 9:00 PM)

Kinokuniya Bookstore, Seibu Shibuya Store
Date | January 31 (Saturday)
Time | 1:00 PM - 2:00 PM
Venue | Event Space, Kinokuniya Bookstore, Seibu Shibuya Store
1F, Parking Building, Seibu Shibuya Store, 21-1 Udagawa-cho, Shibuya-ku, Tokyo
Tel. 03-5784-3561 (10:00 AM - 9:00 PM)

The Orobianco Miracle: How the Fusion of Craftsmanship and High Technology Created a New Market
Author | Koichi Takagi
Publisher | Senken Shimbun Publishing
Price | 2,000 yen
Release Date | January 26 (Monday)

Inquiries

Takagi & Associates

info@takagui.net

http://www.takagui.net