A 272-Page Journey Through the Brand's Story

Founded in London in 1960, Graff has grown into a global diamond jeweler with approximately 50 stores worldwide. Founder and current Chairman Laurence Graff began his career at age 15 as an apprentice in a diamond workshop in London's diamond district. He established Graff Diamonds at 22 and expanded internationally within a few years, attracting elite clients such as Middle Eastern royalty and oil magnates.

The brand book "GRAFF" spans 272 pages, recounting the brand's narrative from its early days to its establishment as the undisputed "King of Diamonds of the 21st Century," marked by the unveiling of legendary hundreds-of-carat diamonds and extraordinary colored diamonds. The book features contributions from prominent journalists worldwide, including international editors from VOGUE and contributing editors from the Financial Times' "How To Spend It."

Notable inclusions are the "Lesotho Promise," a 603-carat rough diamond cut into 26 individual stones, and the "The Graff Pink," an exceptional 24.78-carat pink diamond, alongside numerous other legendary diamonds. The book also showcases a fascinating array of advertisements, from the brand's early campaigns in 1960 to its most recent advertising initiatives.

Brand Book "GRAFF"English Edition
Pages: 272
Price: ¥12,890
Release Date: October 27
* All proceeds from the sale of the brand book "GRAFF" will be donated to The FACET Foundation.