Giving Value to the 'Invisible.' A Digital Art Festival Coloring Shibuya, 'INVISIBLE ART IN PUBLIC Vol.2 "Synthetic Landscapes"' | EVENT
LOUNGE / ART
December 18, 2019

Giving Value to the 'Invisible.' A Digital Art Festival Coloring Shibuya, 'INVISIBLE ART IN PUBLIC Vol.2 "Synthetic Landscapes"' | EVENT

EVENT | INVISIBLE ART IN PUBLIC Vol.2 "Synthetic Landscapes"

Where Music Meets Digital Art.
An Immersive Entertainment Experience Using Tablets

As part of the "Shibuya Entertainment Tech Promotion Project," launched by KDDI, the Shibuya Tourism Association, and Shibuya Mirai Design in preparation for the era of fifth-generation mobile communication systems (5G), "INVISIBLE ART IN PUBLIC Vol.2 'Synthetic Landscapes'" was held.

Text by ISHII Moeha

Playfulness Meets Cutting-Edge Technology.

This event, a collaboration with "MUTEK.JP," a festival celebrating electronic music and digital art, is an immersive entertainment experience born from the idea of turning the entire city of Shibuya into a museum.
Download the dedicated app "STYLY APP," then scan the QR codes installed at eight locations across five areas, including the Shibuya Scramble Crossing, with your smartphone or tablet. Art graphics will then appear overlaid on the cityscape. The ease of participation, available to anyone with the app downloaded, is a key attraction.
Each of the four buttons on the screen is assigned different motion graphics and sound parts, allowing users to freely customize and enjoy by turning them on and off. As each button is activated, the Shibuya landscape becomes more vibrant, and pressing all buttons completes a single artwork.
The "Shibuya Entertainment Tech Promotion Project" held this event with the aim of updating the city of Shibuya by combining KDDI's technology with open innovation. Expectations are high for future developments as we observe how the city of Shibuya and its people react to this interactive digital art.
Shibuya Entertainment Tech Promotion Project
Launched by KDDI, the Shibuya Tourism Association, and Shibuya Mirai Design with an eye toward the 5G era, this project primarily uses entertainment-focused technology to make Shibuya a more engaging city. It promotes the creation of new culture and the development of an attractive urban environment, with a focus on entertainment fields such as music and art.
MUTEK.JP
Started in Montreal, Canada, in 2000. It is an arts festival organized by a non-profit organization aimed at promoting the culture and art of electronic music and audiovisual art utilizing the latest technology. In 2019, MUTEK.JP celebrated its 20th anniversary in Montreal, Canada, inviting 150 artists from over 25 countries for six days from August 20th to 25th. The festival featured 100 audio-visual live performances and an international conference focused on digital creativity, captivating over 20,000 attendees.
INVISIBLE ART IN PUBLIC Vol.2 "Synthetic Landscapes"
Organizer | MUTEK Japan
Special Cooperation | KDDI
Special Sponsorship | Tokyu
Sponsorship | The 23rd Japan Media Arts Festival, Canada Goose
Grant | Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture
Support | Embassy of Canada, Government of Quebec Tokyo Office, Institut Français Tokyo, Shibuya City, Shibuya Mirai Design, Shibuya Entertainment Tech Promotion Project
Inquiries

KDDI
https://www.kddi.com/

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