ART | Expanding its reach for the third time: "MEDIA AMBITION TOKYO 2015"

ART | The Festival of Japanese Technology and Culture Returns, Expanding Its Reach

MEDIA AMBITION TOKYO 2015 Opens February 11th

MEDIA AMBITION TOKYO 2015 presents a vision of Japan's future, where technology and art coexist and thrive within the urban landscape, broadcast to the world. Now in its third year, the festival expands its scope and opens on February 11th.

Text by HAMADA Masaru (OPENERS)

Expanding to Roppongi, Aoyama, Shibuya, and Odaiba

MEDIA AMBITION TOKYO is a showcase that presents cutting-edge art, visuals, music, and performances through experimental approaches to technology and culture. In its previous two iterations, centered in Roppongi, it attracted approximately 120,000 visitors. This year, the third installment expands to include Aoyama, Shibuya, Odaiba, and Iidabashi.

At the Roppongi venue, from February 11th (Wednesday/Holiday) to the 15th (Sunday), the Mori Tower's 3rd floor will host projects such as "MAT Lab," a collaboration between WOW and SANDWICH aiming to fuse design and contemporary art.

At the Aoyama venue, INTERSECT BY LEXUS TOKYO, from February 11th (Tuesday) to the 20th (Friday), an audio-visual installation experienced at a height of 1220mm—corresponding to the ride height of the LEXUS LFA—will be exhibited. The installation is bythe creator group Rhizomatiks, also known for their interactive media art that painted visuals onto the ice rink at Tokyo Midtownthe creator group Rhizomatiks.

Furthermore, the Odaiba venue will feature an art exhibition by teamLab at the National Museum of Nature and Science from February 11th (Wednesday) to March 1st (Sunday). The Iidabashi venue, at the Institut Français Tokyo, will host the "4th Digital Choc" festival, celebrating advanced visual expression and digital culture, from February 13th (Friday) to March 22nd (Sunday), showcasing experiences like a journey through the human brain and a bamboo forest light installation. At the Shibuya venue, the art space AtsukoBaroo will present a photography exhibition of Tokyo architecture by Olivier Lallart from February 28th (Saturday) to March 29th (Sunday).

MEDIA AMBITION TOKYO 2015
Dates | February 11th - March 29th (Dates vary by venue)
Venues | Roppongi Hills, Tokyo Midtown, IMA CONCEPT STORE, National Museum of Nature and Science, Institut Français Tokyo, AtsukoBaroo

http://www.mediaambitiontokyo.jp