To commemorate the opening of "BMW Studio ONE," BMW has collaborated with toy maker Medicom Toy to create BMW BE@RBRICK (in three sizes), their signature bear-shaped block-style figures.

These BMW BE@RBRICK figures will be sold at "BMW Studio ONE," a large greenhouse where the new BMW Gran Turismo is exhibited. A portion of the sales proceeds will be donated to "Global Village," an NGO that provides information and raises awareness about environmental and poverty issues.

The BMW BE@RBRICK is the first BE@RBRICK to be made from 30% recycled plastic, featuring a sky-blue pattern inspired by BMW Efficient Dynamics. Each design embodies BMW's new philosophy of BMW Efficient Dynamics, which achieves improved fuel efficiency and reduced emissions while delivering unparalleled performance. The BMW emblem is also printed on the chest.

Medicom Toy Inc.
Tatsuhiko Akashi, President and CEO

Born in Tokyo. Founded Medicom Toy in 1996. With a concept of "creating what we want rather than developing products based on marketing," the company plans and manufactures character figures from a wide range of fields including movies, TV, comics, and games.
In 2000, they launched their own trademark block-style figure "KUBRICK," followed by the bear-shaped block-style figure "BE@RBRICK" in 2001, engaging in diverse collaborations with artists, brands, and companies both domestically and internationally.

What does "Sustainability" mean to Medicom Toy's Tatsuhiko Akashi?

Q. In your work or daily life, have you ever been conscious of being "sustainable"?

Lately, young people often ask me, "Why are you so polite to us too?" I dislike having a strange hierarchy; this has been my stance since I was old enough to understand. Many people change their attitude abruptly based solely on age differences. However, treating everyone with the same demeanor often leads to positive outcomes.

Q. When does that happen?

When the young people I meet start to make a name for themselves! Just kidding (laughs). Values differ subtly between generations. But when you interact with everyone without changing your approach, you realize that while the way things are expressed and superficial aspects may differ, the fundamental inner core remains the same. In other words, the core of humanity is sustained and hasn't changed much.

Q. Have you had any recent impressive experiences that felt "sustainable"?

Conversely, there are things that I feel won't last. For example, product sampling at event venues. People are happy to receive them at the moment, but I feel they don't remain once you get home and time passes. Instead, people cherish photos taken with friends making funny faces at the venue much more. In essence, humans are creatures who value and sustain experiences and memories.

Limit of 10 units per person for both 50% and 100% sizes. Sales will end once the limited quantities are sold out.

BMW BE@RBRICK 50%
Total height: Approx. 35mm, with strap, Limited quantity: 3,000 units, Price: 500 yen, Made from recycled plastic. A portion of sales will be donated to the NGO "Global Village."

BMW BE@RBRICK 100%
Total height: Approx. 70mm, Limited quantity: 1,500 units, Price: 1,300 yen, Made from recycled plastic. A portion of sales will be donated to the NGO "Global Village."

BMW BE@RBRICK 400%
Total height: Approx. 280mm, Made from recycled plastic. Fifty customers selected by lottery from those who complete a survey at the venue during the "BMW Studio ONE" exhibition period will receive this as a gift.

Inquiries: BMW Customer Support 0120-55-3578 (Open daily 9:00-20:00)