Chapter 2: BMW Studio ONE 001 | Sustainable Life Luggage | Embodied Messages – Sustainable Life Luggage
Lounge
April 9, 2015

Chapter 2: BMW Studio ONE 001 | Sustainable Life Luggage | Embodied Messages – Sustainable Life Luggage


Chapter 2 BMW Studio ONE 001 | Sustainable Life Luggage


Embodying a Message—Sustainable Life Luggage


Text by OPENERSPhotos by Takahiro Igarashi / Chihiro Ishino
MIHO / Jamandfix






BMWThe concept behind BMW's car manufacturing is EfficientDynamics, which enables high performance with less energy. When considering the future in the long term, the first step towards the future is to make the utmost effort within our current capabilities. And it is essential for us now to sustain that effort.

The “Sustainable Life Luggage” exhibited in the space of the large greenhouse “BMW Studio ONE” is a project to visually express this idea. The eight talk show guests (Shigeru Ban, Yuri Nomura, Jin Tatsumura, Hiroaki Ide, Toyohiro Akiyama, Maki Ohashi, Mitsuhiko Imada, and Yoshitaka Haba) will exclusively reveal items they wish to pass on to the future. Items passed down from parent to child, those whose value remains unchanged over the years, and those that will likely remain unchanged into the future… All are precious items actually used in their private lives and indispensable to their daily routines. Please visit the venue and experience firsthand the sentiments embedded in each item.



Also displayed in the exhibition space are books selected by book director Yoshitaka Haba, inspired by each of the guests. Seeing, thinking, and then giving birth to new values. This is a unique initiative that stimulates creative and intellectual curiosity.


Inquiries: BMW Customer Support 0120-55-3578 (Open daily 9:00-20:00)