more trees: Contribute to healthy forestation with 'Tea for Trees'.
more trees│more trees
Afternoon Tea × more trees
Tea for Trees: Contribute to Healthy Forestation
Ryuichi Sakamotoled by the organization "more trees",more treesand art director Chie Morimoto have collaborated with Afternoon Tea TEAROOM for "Tea for Trees," running until Wednesday, September 30th at Afternoon Tea locations nationwide.
At Afternoon Tea TEAROOM, with approximately 90 stores nationwide, customers ordering the "Afternoon Tea Set" from 2 PM will receive a "Happy Coin" designed by art director Chie Morimoto on a first-come, first-served basis as proof of participation in the "Tea for Trees" campaign. Furthermore, 1% of the proceeds from the tea set will be donated to more trees, with the funds used to revitalize forests in Nagano Prefecture.
Text by OPENERSPhoto by JAMANDFIX
My slogan is "LOVE for Trees." Let's all make "Tea for Trees" our motto.
Chie Morimoto's studio is named "goen," and I once received a coin she made, as we share a "goen" (connection).
The fact that this coin is featured in the current collaboration between Afternoon Tea and more trees feels like another "goen," a "bond with the forest."
This Happy Coin, it seems, carries the wish for "happy, healthy times and environment."
Moreover, KIKI, an advocate for more trees, appearing as the campaign model, is also a "goen."
May this "goen" lead to wonderful connections—Ryuichi Sakamoto
Enjoy a delightful afternoon tea with the Afternoon Tea Set, available from 2 PM.
Share a special moment over a pot of delicious tea.
The "Afternoon Tea Set," embodying the essence of Afternoon Tea TEAROOM, is available from 2 PM until last order.
This set allows you to choose three out of eight seasonal sweets, accompanied by tea. It's designed to encourage a more relaxed enjoyment of the British tradition of afternoon tea—scones, sandwiches, and sweets with tea—integrating it into your lifestyle. The aim is to fill your everyday moments with joy and excitement, fostering a sense of ease and refined indulgence.
"Afternoon Tea Set"
(2:00 PM - Last orders) ¥1,575
Campaign model KIKI
(more trees advocate)
"Afternoon Tea Set"
(2:00 PM - Last orders) ¥1,575
Tea for Trees
Afternoon Tea × more trees
Until Wednesday, September 30th
Campaign Gift: Happy Coin (Two different designs of Happy Coins will be presented during the campaign period)
Phase 1: Thursday, September 3rd - Wednesday, September 16th Happy Coin (Teacup)
Phase 2: Thursday, September 17th - Wednesday, September 30th Happy Coin (Tree)
*Happy Coins are available in limited quantities. Please understand this in advance.
*The Marunouchi Shin-Maru Building store will offer the "Soufflé Set" (from 2 PM), the Sendai S-PAL store will offer the "Sweets Set" (all day), and the Shinsaibashi store will offer the "Special Sweets Set" (all day) as eligible items.
Afternoon Tea TEAROOM
Tel. 03-5412-1882
http://www.afternoon-tea.net
http://www.afternoon-tea.net/28th/tea_for_trees/index.html