Launched in Italy last November, the "FIAT 500 by DIESEL" is an original model born from the collaboration between Fiat and DIESEL, led by Renzo Rosso. It is a limited production run of 10,000 units worldwide (150 units for Japan).

An Original Collaboration Model from Two Iconic Italian Brands

The "FIAT 500 by DIESEL," limited to 10,000 units globally, will be available starting March 21st through authorized Fiat dealerships nationwide.

This new version of the FIAT 500, the "FIAT 500 by DIESEL," fuses Italy's renowned automotive engineering with its distinctive fashion sense.
Small yet stylish, this car embodies the passion, innovation, and creativity characteristic of Italian design.

The "FIAT 500 by DIESEL" available in Japan is a special limited edition based on the FIAT 500 1.4-liter model, featuring various original items. It is equipped with a 1368cc, inline 4-cylinder DOHC 16-valve engine paired with the "Dualogic" 5-speed sequential transmission with AT mode. It is available only in right-hand drive, with a manufacturer's suggested retail price of 2.74 million yen (limited to 150 units).

The Project's Goal: An "Urban Survival Car"

This vehicle was born from the collaborative efforts of designers from the Fiat Style Centre, led by Roberto Giolito, the creator of the new FIAT 500, and the DIESEL Creative Team, led by Wilbert Das.

The objective of this project was to create an "urban survival car" – a fuel-efficient, user-friendly vehicle that "navigates the city with agility" and strongly expresses the individuality of young, creative users.

Exterior highlights include exclusive 16-inch alloy wheels featuring DIESEL's iconic "Mohawk" logo, brake calipers finished in a vibrant yellow, and unique exterior elements with a titanium matte finish.

The body colors offered are three distinctive shades: "Diesel Green," inspired by Renzo Rosso's personal jet, and "Diesel Bronze" – fitting for an urban survival car – both exclusive to the FIAT 500 by DIESEL, along with "Crossover Black."

The interior features exclusive fabric seats designed to resemble denim with yellow stitching, a leather steering wheel with dedicated audio controls, and a dashboard finished in titanium matte. The exclusive kick plates are engraved with DIESEL's brand concept, "For Successful Living," showcasing DIESEL's aesthetic in every detail.