Lounge
January 28, 2015
EVENT | Medicom Toy's "MEDICOM TOY EXHIBITION '14" Report
EVENT|MEDICOM TOY
New Product Exhibition 2014 with Enhanced Dioramas
Report on "MEDICOM TOY EXHIBITION '14"
The "MEDICOM TOY EXHIBITION '14," Medicom Toy's annual new product exhibition that continues to evolve, was held from Saturday, June 21st to Monday, June 30th at PARCO MUSEUM on the 3rd floor of PARCO Part 1 in Shibuya. This year too, the venue was filled with a special sense of excitement as many Medicom Toy fans visited, with a focus on powerful 3D displays.
Text by KAJII Makoto (OPENERS)Photographs by SUZUKI Kenta
The Latest from Medicom Toy, Leading Toy Culture
The new product exhibition "MEDICOM TOY EXHIBITION '14" offers a glimpse into Medicom Toy's latest endeavors and creations, boasting unique sensibilities and exceptional craftsmanship that set them apart. This year's exhibition was once again held at PARCO MUSEUM on the 3rd floor of PARCO Part 1 in Shibuya.
BE@RBRICK Wall: A Full Wall of BE@RBRICKs
Upon entering the venue, visitors were greeted by a wall covered in "artistic toys" – BE@RBRICKs. Among the new BE@RBRICK releases, the BE@RBRICK Transformers particularly caught the eye. The four types of "BE@RBRICK × TRANSFORMERS" could be rotated 180 degrees from their Bearbrick mode, with their limbs and parts unfolding. Their high level of finish garnered significant attention.
Additionally, the ever-popular "Karimoku" collaboration featured wooden and "AMIREX" carbon versions in layered designs, alongside Kumamon BE@RBRICKs, showcasing a diverse range of exhibits.
Three Popular Dioramas Unveiled!
Last year, the diorama created using three figures – "RAH NEO Evangelion Unit-01," "RAH NEO Evangelion Unit-02," and "RAH NEO Evangelion Unit-00 (Modified)" – generated considerable buzz. This year, the new "Evangelion 13th Unit" from the "REAL ACTION HEROES" series, which achieves a quality akin to the anime's scenes through advanced crafting techniques, made its debut.
Furthermore, dioramas from "Attack on Titan" were displayed, along with "RAH MGM Maki Homura School Uniform Ver." and "RAH MGM Homura Akemi School Uniform Ver." from "Puella Magi Madoka Magica."
Other highlights included the "PERFECT POSING PRODUCTS" high-quality scale figures, which officially launched this year, the "Vinyl Collectible Dolls" offering a unique lineup, "ULTRA DETAIL FIGURE," and the "MAFEX" series, touted as the ultimate action figure series.
A Bright and Open Venue with White Walls
This year, the sales space was located at the back of the venue. Among the items available, the "BE@RBRICK Series 28," and the collaborations with American heat-resistant glass brand "Fire-King" – "BE@RBRICK Fire-King 100% WHITE / JADE-ITE" and "BE@RBRICK Fire-King 400% WHITE / JADE-ITE" – were extremely popular, praised for their exquisite representation of the milk glass material used for mugs.
The white walls created a more open atmosphere this year. Many fans were seen intently studying the details of the figures displayed on monitors mounted on the walls, reflecting the high anticipation for Medicom Toy's creations.
"CJ MART" and "FABRICK®" Corners Also Stand Out
The venue also featured corners for "FABRICK®," a textile goods brand focused on making life more enjoyable; "Sync.," which offers playful items that foster connections between artists and products; and "CJ MART," which promotes excellent Japanese products and content globally. These areas showcased the broader world of Medicom Toy beyond just figures.
[Regarding Event Commemorative Products]
Medicom Toy User Support (Weekdays 11:00-18:00)
Tel. 03-3460-7555
www.medicomtoy.co.jp
© 2014 MEDICOM TOY
BE@RBRICK TM & © 2001-2014 MEDICOM TOY CORPORATION. All rights reserved.
KUBRICK TM & © 2000-2014 MEDICOM TOY CORPORATION. All rights reserved.
MEDICOM TOY LIFE Entertainment TM & © 2005-2014 MEDICOM TOY CORPORATION. All rights reserved.
Sync. TM & © 2013-2014 MEDICOM TOY CORPORATION. All rights reserved.
© Hajime Isayama, Kodansha / "Attack on Titan" Production Committee
TM & © 2015 SHOT LLC
© 2015 Lions Gate Entertainment Inc. All Rights Reserved.
© DAFT LIFE LTD.
© Color
© TOMY
※ "TRANSFORMERS" is a registered trademark of Takara Tomy Co., Ltd.
© Magica Quartet / Aniplex・Madoka Movie Project Rebellion
© AKS
© Kamawanu
© 2014 FIRE-KING JAPAN ALL RIGHTS RESERVED.
© Toei
© P Production
© 2013 NUIGURUMA-Z / FILM PARTNERS
© 2014 "Chikyu Bouei Miuboujin" Production Committee
© Tsuburaya Productions
TM & (C) DC Comics. (s14)
© Ishimori Productions・Toei
© Kentaro Miura (Studio Gaga) / Hakusensha / BERSERK FILM PARTNERS.
© 2012 Nintendo
© 1983 Nintendo
© 1986 Nintendo
© 1988 Nintendo
Spider-Man, the Character TM & © 2014 Marvel Characters, Inc.
The Amazing Spider-Man, the Movie © 2014 Columbia Pictures Industries, Inc.
All Rights Reserved.
© Disney
© Atsushi Ohkubo / SQUARE ENIX, TV TOKYO, KADOKAWA, BONES, DENTSU 2008
© Nitroplus / TYPE-MOON・ufotable・FZPC
© vividred project・MBS
© 2014 Peanuts Worldwide LLC
© 2014 Lucasfilm Ltd. & TM.All rights reserved.
© Fujiko-Pro
© Tezuka Productions
© NTV
© KONATSU
© DAICON FILM
© TRIGGER・Kazuki Nakashima / Kill la Kill Production Committee








