Imagining Their Joy

Making busy mornings a little more joyful and fulfilling. "GANORI," a granola specialty shop that opened last year in Yoyogi-Uehara, operates under the concept of "a shop that stays close to people's lives." "FilMelange" is a clothing brand renowned for its comfortable cut-and-sew items made from carefully selected natural materials. And "PAPER CHEST" is a select shop that expresses the traditional and chic items of the American East Coast and the casual, relaxed vibe of the West Coast through a European lens.

These three popular shops are holding a collaborative event, "I hope you like it.," to celebrate Valentine's Day.

"GANORI" presents three types of chocolate granola, luxuriously made with green cacao from agroforestry, a method that promotes forest regeneration. Alongside a plain chocolate granola, there's a spicy chocolate with an adult, cardamom-infused flavor, and a yuzu and cacao granola with a refreshing citrus aroma – popular flavors for all ages.

"FilMelange" offers printed sweatshirts featuring the initials "FGP" of the three shops, underwear, and organic cotton socks in a box. Comfort when worn is guaranteed!

"PAPER CHEST" is selling clutch bags and mini pouches designed with a small dove, the trademark of "GANORI," as a subtle accent. The design, reminiscent of a folded tote bag, is full of playful charm. These are special order items from "20/80 TWENTY EIGHTY" created specifically for this project.

What unites these three shops is a natural image and a free spirit that allows for personal expression. These Valentine's Day gifts are perfect for giving, but equally tempting to buy for yourself.

"I hope you like it."
Dates | Until February 14 (Fri)
Participating Stores | HOUSE FilMelange, GANORI, PAPER CHEST Shinjuku, and others
*"GANORI" granola is available only at "FilMelange" and "PAPER CHEST"
*"FilMelange" printed sweatshirts and underwear are available at "GANORI" and "PAPER CHEST"; socks are available only at "PAPER CHEST"