A One-Day Breakfast Event on Sunday, September 9th!

A morning spent in solitude, savoring your favorite coffee. What kind of special place is this?――This is how "The BREAKFAST CLUB" was born. As always, the product selection here is a testament to The Tastemakers & Co.'s unique curation. Among the highlights is "LODGE CAST IRON," perfect for preparing classic breakfast dishes like eggs and meats.

LODGE CAST IRON was founded in 1896 in South Pittsburg, USA, by Joseph Lodge. For four generations since, adhering to the belief that "choosing good tools is the first step to cooking delicious food," the company has remained dedicated to cast iron, rising to become America's number one manufacturer. The slow, steady heat retention of cast iron, which is closer to stone than iron, makes it ideal for breakfast preparations.

Also featured are cutting boards made from sugar maple by "BLACKCREEK MERCANTILE & TRADING CO.," who meticulously craft each piece from a single piece of wood, adapting to its natural state.

Items Available for the First Time in Japan

RED ROOSTER TRADING COMPANY was founded in 2010 by Justin & Britta Burrsu in a rural town in Missouri, USA. Their handmade coffee mills and mugs, crafted with a commitment to American manufacturing, perfectly align with the theme of The BREAKFAST CLUB.

For essential kitchen tools, we've selected glass jars from the long-established British brand, KILNER JAR. This collection, appearing for the first time in Japan alongside RED ROOSTER, is a complete lineup.

Also part of the lineup is "HARI CRUNCH," a revolutionary new super cereal. It features a blend of carefully selected organic cereals mixed with over 20 types of herbs and spices—such as cinnamon, cardamom, cloves, and pepper—formulated according to ancient Indian traditions. With a concept that synergizes health benefits and deliciousness, the three varieties—"Let's Rock," "All clear," and "open up"—allow you to choose the perfect flavor to energize yourself in the moment.

Furthermore, on Sunday, September 9th, a special one-day breakfast event will be held, inspired by The BREAKFAST CLUB. From 9 AM to 2 PM, the event will feature a pop-up real store where you can experience the concept of The BREAKFAST CLUB, including original breakfast plates from the popular Kamakura deli "LONG TRACK FOODS," coffee served by the specialty coffee roaster "Verde" from Ebisu, and a floral and vegetable installation by "Le Besset."

The BREAKFAST CLUB Breakfast Event
Date & Time | Sunday, September 9, 2012, 9:00 AM - 2:00 PM
Location | The Tastemakers & Co. Minami-Aoyama
Collaboration with
LONG TRACK FOODS, Verde Coffee Specialty Store, Le Besset