Special British-Themed Display at Minami-Aoyama Store During the Fair

The "BRILLIANTLY BRITISH" fair showcases items selected with The Tastemakers & Co.'s unique sensibility, focusing on products from brands awarded the Royal Warrant and items that blend British tradition with contemporary style.

Further enhancing the lineup are carefully chosen British items, including Queen Elizabeth II's favored "Birdcage" umbrella, perfect for the approaching rainy season, and a special blend tea, "royal diamond blend," created by tea researcher Asako Steward.

Limited Edition Sweets Available at Daikanyama Store

Additionally, The Tastemakers & Co. Daikanyama store is participating until Saturday the 30th with a "Diamond Jubilee Sweets" event, a joint initiative for BRILLIANTLY BRITISH. This event aims to create a joyful moment, reminiscent of the British custom of "street parties," by offering limited edition sweets from THUMB AND CAKES, created by confectioner Nanako Yoshida, which can be enjoyed with the "royal diamond blend" tea.