PROJECT | "365 Charming Everyday Things" Kicked Off in Paris in January 2012!
Lounge
May 15, 2015

PROJECT | "365 Charming Everyday Things" Kicked Off in Paris in January 2012!


Launched in Paris, January 2012!


"365 Charming Everyday Things" Exhibition


Everyday items that resonate with Japanese life. We want more people, both in Japan and abroad, to truly understand their value and diversity. We want as many people as possible to use them. We want to convey the warmth of the maker's hands more intimately to the user.──With these thoughts in mind, the "365 Charming Everyday Things" project was launched.


Text by KAJII Makoto (OPENERS)




A 19th-century hardware store warehouse transformed into the "365" daily goods shop!


Japan has so many wonderful things, and when you gather items you want to use every day, a vibrant way of life emerges.

"365 Charming Everyday Things" (San-roku-go) selects 365 items, one for each day, that embody Japanese wisdom, craftsmanship, and aesthetic sensibility. The project, part of the Ministry of Economy, Trade and Industry's Cool Japan Strategy Promotion Program, features 149 participating companies (brands).


365 Charming Everyday Things | San-roku-go 03

Left: March 8th, Right: March 21st


365 Charming Everyday Things | San-roku-go 06

Left: August 8th, Right: September 9th



In January 2012, the daily goods shop "365" opened within a Parisian neighborhood, proposing Japan's beloved "365 days"—a continuation of charming everyday items and irreplaceable daily life. Furthermore,展開 in Japan is planned from February onwards.

Paris "365 Charming Everyday Things"
Dates: January 20 (Fri) - January 25 (Wed), 2012
Venue: Bastille Design Center
74, Bd. Richard Lenoir 75011 Paris, France
www.bastille-design-center.com
Access: Metro Richard Lenoir (Line 5) / Saint Ambroise (Line 9)
(5-minute walk from the select shop "merci")


365 Charming Everyday Things | San-roku-go 08

Left: December 18th, Right: December 29th




"365 Charming Everyday Things" in Japan
Dates: February 9 (Thu) - February 15 (Wed), 2012 (scheduled)
Venue: JR Aomori Station "A-Factory"

Dates: February 20 (Mon) - February 26 (Sun), 2012 (scheduled)
Venue: JR Tokyo Station "Ecute Tokyo Ikisui"

Dates: March 21 (Wed) - March 25 (Sun), 2012 (scheduled)
Venue: POLA Museum Annex (scheduled)
1-7-7 Ginza, Chuo-ku, Tokyo, POLA Ginza Building 3F
www.pola.co.jp/m-annex/



for more information
www.365things.jp