FASHION /
WOMEN
April 24, 2015
39th JOURNAL STANDARD | Introducing Must-Have Items for the Summer Season
JOURNAL STANDARD
A shop that re-examines the essence of selection.
New classics from "JOURNAL STANDARD Omotesando."
"JOURNAL STANDARD Omotesando" champions the concept of an 'antenna shop for exploring new standards.' It curates not only established brands but also those poised for widespread recognition and enduring popularity from around the globe. This series, "JOURNAL STANDARD's New Axis," delivered weekly from OPENERS' unique perspective, unveils its allure.
For the 39th installment, we spotlight items to prepare for the height of summer. Sunglasses are a must-have for the summer season. This season, JOURNAL STANDARD Omotesando offers a diverse lineup, from classic to distinctive models. And for many, summer might evoke thoughts of beer. Perfectly suiting that mood, we introduce the apparel line from a brewery symbolizing the West Coast's craft beer boom.
Photographs by JAMANDFIXStyling by INADA IsseiText by TOMIYAMA Eizaburo
A diverse collection of sunglasses, from classic to unique.
JOURNAL STANDARD Omotesando is again offering an extensive selection this year, expanding its sunglasses corner. This time, we feature notable models from "Ray-Ban," a universally recognized leading eyewear company, and "ILLESTEVA," founded in the U.S. in 2009.
At Ray-Ban, the classic "Wayfarer" remains a strong contender this year. Of particular interest are models that incorporate fashion trends, such as those fully covered in denim, and playful two-tone designs where the rims and temples feature different colors, a trend gaining attention this year. These new items promise to be even more popular across generations and genders than last year.
Meanwhile, ILLESTEVA, popular for its innovative designs inspired by New York's club culture and cutting-edge fashion, introduces models with round frames and mirrored lenses. The unique color combinations make them luxurious accessories that add a touch of flair to any outfit.
Sunglasses are no longer just for protecting your eyes from the sun; they are an indispensable fashion accessory. With a wide array of options beyond those featured here, JOURNAL STANDARD Omotesando is the place to find a pair that perfectly suits your style.
A brewery symbolizing the West Coast craft beer boom.
SAINT ARCHER BREWING
Craft beer is regaining popularity in Japan. It's said to be the next trend after third-wave coffee, with major beverage manufacturers worldwide beginning to enter the market. The movement's ignition point is the vibrant scene on the U.S. West Coast.
"Saint Archer Brewery" is a representative beer maker from California.
It was founded in April 2013 by a collective of creative individuals, including world-class surfers, skaters, snowboarders, artists, and musicians. The roster boasts impressive names like skaters Paul Rodriguez, Mickey Taylor, and Eric Koston, and surfers Tyler Knox, Josh Kerr, and Dusty Payne.
The beer, born from their passion and dedication, is intertwined with California's culture, sparking new movements. One such development is the apparel line we're introducing today. JOURNAL STANDARD supports this endeavor, curating items from Saint Archer Brewery as a new lifestyle brand.
JOURNAL STANDARD Omotesando
6-7-1 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/
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