ADDICTION: Vibrant New Summer Colors Have Arrived!

ADDICTION

2010 SUMMER COLLECTION
“VIVID BEAUTY” Evokes the Midsummer Mediterranean

ADDICTION, helmed by internationally acclaimed makeup artist AYAKO, unveils its vibrant new summer colors. Available from Friday, April 23rd.

Text by OPENERS
Photo by JAMANDFIX

Inspired by Cobalt Green Seas and Orange Sunsets

The ADDICTION makeup collection, themed around "journeys," arrives this summer on the Italian island of Capri. Vivid color items inspired by the brilliant cobalt green sea and dazzling orange sun will be released.

The centerpiece of this collection is the limited-edition compact, "Le Mépris," which houses eyeshadows and blush. Creative Director AYAKO created these bold summer shades inspired by the protagonist, Camille, from the French film "Le Mépris." The eyeshadows include a "Pale Gray" reminiscent of smooth sand with delicate silver pearl, and a deep indigo evoking Capri's sea, flecked with silver and blue pearls. Additionally, a blush in a vivid orange, fresh like fruit ripened under the Italian sun, will enhance the summer complexion.

Simultaneously released single-color items include five shades: the dark cobalt green eyeshadow "Fanfare," the striking orange-red lipstick "Le Mépris," and the coral pink lip gloss "Shirley Temple," which evokes the delicate hue of a cherry blossom shell seen in the waves. These novel color items, true to ADDICTION's style, will enchant the summer skin.