ADDICTION welcomes its first spring in 2010. Since its debut, the brand's innovative color cosmetics, helmed by internationally acclaimed makeup artist AYAKO as Creative Director, have captivated countless women. This spring, ADDICTION proposes a "Cool Beauty" that evokes the image of a translucent princess.

The collection features items inspired by the colors of sour greens grown under the sun's embrace, the azure sea, the sky, sandy beaches, and blooming flowers. Karl Lagerfeld reportedly remarked at the photoshoot, "Beautiful, it's like a pastel rainbow over the South of France!" Thus, the 2010 Spring Collection is named "Pastel Rainbow" and will be released on February 25th.

This season's highlight is AYAKO's signature, unprecedented color palette. The eyeshadows, with their exquisite balance of color and texture, create mesmerizing eyes. A pale pink lipstick, reminiscent of rose petals, delicately enhances the lips. The lip gloss, with its fresh texture, comes in a surprisingly vibrant purple. When applied, it offers a translucent finish that softly radiates light. Completing the look is the blush, which instantly achieves a professional finish. Its finely milled powder brightens the complexion and adds dimension with a single sweep.

EYESHADOW
Limoncello: The sparkle of the sun in a blue lemon cocktail. A sour green with a splash of gold.
Rear Window: A dark sand gray shimmering with silver pearls.
Eggplant: The color of a Mediterranean twilight, sparkling with silver and red pearls.
Price: ¥2,100 each. Limited edition of 3 colors.

LIPSTICK
Poupée: A pale pink reminiscent of roses blooming in the South of France.
Price: ¥2,940. Limited edition of 1 color.
LIP GLOSS
Purple Rain: A vibrant, translucent purple of twilight.
Price: ¥2,625. Limited edition of 1 color.

BLUSH
Acid Pink: The sparkle of the Mediterranean dyed by the setting sun, a richly iridescent, sun-kissed pink.
Price: ¥2,940. Limited edition of 1 color.

ADDICTION BEAUTY
Tel. 03-3273-2979
http://www.addiction-beauty.com