ADDICTION | Lipstick-type cheek color, "Cheek Stick"

ADDICTION

A Lipstick-Type Cheek Color with a Natural Sheen and Vibrant Pigmentation

Cheek Stick: All 8 Shades

A novel concept from ADDICTION, a brand that vividly conveys the joy of makeup! Introducing the new type of lipstick-style cheek color, "Cheek Stick," in all 8 shades, launching on Friday, May 20th. It has the shape of a lipstick but is actually a cheek color, and can also be used as a lipstick or for the eyes.

Text by OPENERS
Photo by ADDICTION

The Collection Theme for the 8 Cheek Colors: "ROSE BAR"

"Cheek Stick" was born from ADDICTION's 2011 summer campaign, "ROSE BAR." The innovative concept behind this item comes from AYAKO, ADDICTION's Creative Director and Makeup Artist, who has long used the technique of applying lipstick used on the lips directly to the cheeks as a cheek color, making the makeup finish even more vibrant.

"Cheek Stick" glides on smoothly with a light touch, creating a natural flush of color and a lustrous finish that is nonetheless smooth and powdery. The synergistic effect of two components, gel and wax, which form a matrix structure, allows for supple adherence, creating a soft film that integrates with the skin and achieves highly transparent color payoff.

Furthermore, it can be easily blended for a uniform finish without color unevenness, and its excellent longevity keeps it fresh and beautiful all day long. As it's a convenient stick that can be used as a lipstick or eyeshadow, it's sure to become a must-have in your makeup pouch!

Cheek | All 8 Shades(From left)
Reflection | Silver pearls reflect with a subtle shimmer. A light beige highlight color.
Nocturne | A light brown shading color that naturally blends with skin tone (non-pearl type).
African Sunset | A bright orange with a transparent finish, adorned with the dazzling sparkle of gold pearls.

Aqua Bronze | A bronze beige with a fresh, delicate shimmer from silver pearls.
Revenge | A yellow-toned cherry red (non-pearl type).
Rose Bar | A burnt pink reminiscent of a large, sun-baked rose (non-pearl type).
Amazing | A vibrant fuchsia pink (non-pearl type).
Suspicious | A reddish berry color with a mysterious impression (non-pearl type).

＜Cheek＞
Cheek Stick
Price | ¥2,940 each

ADDICTION BEAUTY