The Bamboo Bag, one of Gucci's most beloved handbags, has been reimagined with a more contemporary feel by Frida Giannini for Spring/Summer 2010. Innovative high-tech techniques are fused with tradition, blending fashion and history. While the iconic bamboo handle evokes a classic sensibility, the newly added long leather strap and soft metal chain lend a sexy, modern nuance. A new detail is the addition of a bamboo tassel. All parts are detachable.

GUCCIFrom left: New Bamboo Bag (White) ¥288,750, New Bamboo Bag (Black) ¥336,000

BRAND HISTORY
Gucci began in 1921 when founder Guccio Gucci opened a workshop and shop specializing in leather goods in Florence, Italy. His sophisticated sense and aesthetic, along with the skilled craftsmanship of Tuscan artisans, garnered support from European aristocracy and celebrities, propelling the brand's growth as a purveyor to discerning clientele.

Among these, Gucci's four iconic symbols—the Bamboo, Horsebit, Web, and GG logo—are beloved by celebrities worldwide and continue to be featured in various items.

In 2006, Frida Giannini was appointed Creative Director overseeing the entire Gucci brand. Under her direction, Gucci has returned to its true roots, infusing its icons with new life and a contemporary edge.

Gucci offers products including leather goods, shoes, apparel, silk products, watches, and jewelry, all crafted with uncompromising craftsmanship, exceptional quality, and a commitment to "Made in Italy."

Gucci Japan Customer Service
Tel. 03-5469-6611