The concept behind the new image visuals: "Once in a lifetime encounter"

For this new image visual campaign, CUFFZ took to the streets of Ebisu, Shibuya, and Harajuku – hubs where people from all over the world gather. The brand collaborated with photographer Jo Moriyama to capture passersby, turning them into models alongside CUFFZ bags.

Jo Moriyama has woven these diverse stories into a single artistic vision: a former couple reuniting after a long time, a mother visiting her daughter who grew up in Britain but lives in Tokyo, and bag dancers who came to Japan with an artist. Each individual brought their own unique life narrative to the shoot.

The models, who embraced CUFFZ's brand concept – "You won't lose it even if you're drunk" and "You become the star just by carrying it" – with its signature handcuff motif, are set to share the brand's appeal on their own social media channels.

The popular "Oh Bondage! FOX FUR" bag returns as a Bijoux Collection

The "Oh Bondage! Fox Fur" collection, a popular model from last fall/winter, has been re-released as a limited edition Bijoux Collection, featuring Swarovski crystals adorning the brand's iconic handcuffs.

The exterior of the bag is crafted from luxurious, long-haired fox fur sourced from Greece, while the interior utilizes "Made in Japan" denim from Okayama for a comfortable fit against the body. Through Kyoto's dyeing and weaving techniques and a bleaching process, the CUFFZ original "handcuff leopard print" is realized.

Despite its flat profile, the bag takes on a rounded, three-dimensional shape when filled, offering ample storage. Playful handcuffs, the bag's handles, are featured on both sides and can be completely detached with the included key, adding a unique design element.

The perfect accessory for party season: "The Clutch You Won't Lose When Drunk"

CUFFZ originated from founder Rintz Shelton's desire for a bag she wouldn't lose while clubbing in LA. The "Bling Bling Clutch," a sparkling clutch, is a star product of the brand, perfect for a wide range of occasions from daytime receptions and lunches to drives, evening parties, and clubbing.

Its charm also lies in its ability to compactly store essential items for outings, such as a small wallet, smartphone, keys, lipstick, and powder.