FASHION /
WOMEN
December 17, 2014
Lamp harajuku | The New Wedding Style: "ALTERNATIVE MARRIAGE"
Lamp harajuku
Simultaneously held at "Lamp harajuku" in Harajuku and "TOKYO Kaihoku" at Isetan Shinjuku Main Building!
A New Wedding Style: "ALTERNATIVE MARRIAGE"
A wedding style that breaks free from convention, perfect for contemporary women.──"Lamp harajuku" presents the "ALTERNATIVE MARRIAGE" project, conceived with the concept of "alternative = another value, unbound by fixed ideas," for women who seek individuality in fashion and lifestyle. The second installment of this project is being held concurrently at "TOKYO Kaihoku" on the 2nd floor of Isetan Shinjuku Main Building and at Lamp harajuku.
Text by KAJII Makoto (OPENERS)
The Theme for the Second Installment: "park wedding"
The "Alternative Marriage" project, produced by Lamp harajuku, was well-received in May with its themes of "Street Marriage" and "The Strange House Wedding."
The theme for the second installment, a collaboration between Alternative Marriage and TOKYO Kaihoku, is "park wedding." It evokes the feeling of a wedding ceremony held in a park, surrounded by plants, wind, and nature, where not only the bride and groom but also the guests can enjoy a comfortable time. The bride's attire is proposed as a unique styling that is casual enough to be worn for everyday outings.
The collection features a variety of items, including a style that combines an elegant, classical headdress with sneakers that are practical for a park setting, as well as candles perfect for wedding favors and unconventional gift envelopes. The presentation allows for a total envisioning of the party, including table settings.
Furthermore, a collaboration with "crazy wedding," a fully bespoke wedding service operated by CRAZY Inc., has been decided. At TOKYO Kaihoku, an image board for "park wedding" will be exhibited, offering visitors a way to imagine their own "alternative marriage."
"ALTERNATIVE MARRIAGE"
Isetan TOKYO Kaihoku
Period: October 8 (Wed) - October 14 (Tue)
3-14-1 Shinjuku, Shinjuku-ku, Tokyo Isetan Shinjuku Main Building 2F = Center Park
Lamp harajuku
Period: Ongoing until October 14 (Tue)
4-28-15 Jingumae, Shibuya-ku, Tokyo
Lamp harajuku
Tel. 03-5411-1230
http://www.lamp-harajuku.com/



