Bugaboo By Diesel | Announcing the First Collaboration Between Bugaboo and Diesel
FASHION / WOMEN
February 24, 2015

Bugaboo By Diesel | Announcing the First Collaboration Between Bugaboo and Diesel


Bugaboo By Diesel


The era of riding the same stroller as everyone else is over.


First Bugaboo x Diesel Collaboration Announced


Mobility brand Bugaboo and lifestyle brand Diesel have announced a three-year collaboration that will unfold across three distinct collections. The first of these, the inaugural collection, will be released worldwide starting in October.



Text by KUROMIYA Yuzu




Bugaboo's Pioneering Technology Meets Diesel's Fashion Sensibility



The first collection, the "Bugaboo Cameleon³ by Diesel," is a stroller for the urban sophisticate, embodying the "Be Brave" spirit of the Diesel brand.

The chassis features a beautiful dark green anodized finish, complemented by green fabric that envelops the entire stroller, with black and brown accents creating a refined contrast. The stroller includes a convenient storage pocket, an extendable sun canopy, and a patterned mosquito net.

Furthermore, the central joint cap is adorned with a gold star, and the wheels bear the Diesel logo. This stroller, with its meticulous attention to detail, is sure to capture the attention of passersby.


diesel|Bugaboo By Diesel 02

diesel|Bugaboo By Diesel 03

diesel|Bugaboo By Diesel 04




Also from this series, edgy and unique accessories compatible with all Bugaboo collections are being introduced. These include a camouflage seat liner, parasol, and footmuff, accented with a badge featuring Diesel's signature "Only The Brave" slogan.

Andrea Rosso, Creative Director of Diesel Licenses, commented: "The collaboration with Bugaboo has been fantastic. Infusing pure Diesel DNA into Bugaboo's innovative and sophisticated products was a challenging but incredibly fun endeavor."

Madeline Klercksen, Chief Marketing Officer at Bugaboo International, added, "We love Diesel's rebellious spirit and creativity. This has been a groundbreaking campaign that brings smiles through the fusion of modern parenting and fashion."


Bugaboo
Bugaboo International is a Dutch design company that produces strollers and related products. It began as a small venture in 1999 and has since grown into a globally recognized company known for its innovative and unique designs. Today, it employs over 1,000 people and its products are cherished by people in more than 50 countries worldwide.


diesel|Bugaboo By Diesel 05



Bugaboo Cameleon³ by Diesel Set
Price: ¥150,000
Bugaboo by Diesel Footmuff
Price: ¥21,550
Bugaboo by Diesel Seat Liner
Price: ¥9,500
Bugaboo by Diesel Parasol
Price: ¥7,500
Bugaboo by Diesel Mosquito Net
Price: ¥2,700




Bugaboo Japan
Tel. 03-6434-5339
bugaboo.com