Exploring the Brand's Allure Through 111 Topics

Founded in 1903 as a small women's hat workshop and boutique on the outskirts of Vienna, Muhlbauer has evolved over more than a century. Today, the family business is helmed by fourth-generation Klaus Muhlbauer, who infuses traditional European Tyrolean hats with a contemporary edge, creating hard yet stylish collections. The brand has grown to become a significant name in the world of headwear.

Loved by numerous celebrities and known for its active collaborations with designers like NIGO, Muhlbauer also opened its flagship store in the heart of Vienna in 2005.






Published to mark the 111th anniversary, '111 Darlings - A Hat Book' traces the brand's journey from a small Viennese hat shop to a globally recognized contemporary headwear label.

The title, '111 Darlings,' refers to 111 cherished anecdotes, beloved figures, favorite hat-making tools, and dear hats that are significant to the brand. Through these 111 entries, the book offers a comprehensive exploration of Muhlbauer's appeal.


■About Muhlbauer
In 1903, Julianna Muhlbauer opened a small women's hat workshop and boutique on the outskirts of Vienna. Over a century later, the family business has been passed down to the fourth generation and has become one of the most important brands in the world of headwear. Renowned for its high quality, born from the finest materials and craftsmanship, Muhlbauer continuously presents new collections inspired by diverse fields, earning high acclaim on international stages. Beyond Austria, with Vienna as its base, the brand is sold in prestigious stores such as Le Bon Marché (Paris), Harrods and Liberty (London), Lodenfrey (Munich), 10 Corso Como (Seoul), and Isetan and HP France (Tokyo). It is also favored by celebrities including Brad Pitt, Meryl Streep, Madonna, and Yoko Ono.


'111 Darlings - A Hat Book'
Release Date | September 12th (Friday) Simultaneous release outside Germany
Price | ¥5,000
Specifications | Hardcover, 290 pages, full color
www.muehlbauer.at