A Small Spark for a Shift in Awareness

My product brand, "HIROCOLEDGE," is also a project aimed at creating opportunities to notice things in daily life that we previously overlooked, or to contemplate things we never considered, through usable items and the very process of their creation.

We all know that small sparks can lead to great realizations, and that the accumulation of small efforts yields significant results. Yet, I suspect we often forget this truth.

Perhaps we might discover more joys if we paid attention to what we currently take for granted. Even without seeking grand changes, we might find greater enjoyment in our present circumstances simply by being more mindful.

The collective small insights and minor shifts in awareness of many individuals can contribute to the improvement of our global environment.

With such hopes in mind, I would be delighted if you could experience the thoughts I've imbued in my circle and line designs at the HIROCOLEDGE Special Store.

HIROCOLEDGE SPECIAL STORE 2009
Open until August 31st (Monday)
Tokyo Midtown Galleria B1F, in front of the Atrium
11:00–21:00

HIROCOLEDGE
http://www.hirocoledge.com/