FASHION /
WOMEN
May 20, 2015
MaxMara: Tracing the Trajectory of 60 Years
"An elegant woman is a true woman. She is one who exudes a consistent grace in her speech, her walk, her thoughts, and even in the clothes she wears." These are the words of Luigi Maramotti, the second-generation head of the Maramotti family and current chairman of Max Mara S.r.l., who founded the Italian brand Max Mara. Elegance, intelligence, culture, and dignified strength are qualities that befit a woman who can masterfully wear Max Mara. Here, we introduce everything about Max Mara, a brand that continues to evolve with lightness.
This year, 2011, marks the 60th anniversary of Max Mara's founding in 1951. At this milestone occasion, the theme presented at the Milan Collection held at the end of February was "Cool Mods Woman." Experience a style where classicism, reminiscent of 1960s London, elegantly blends with modernism.
SPORTMAX, now over 40 years since its birth, is further powering up. During the 2011-12 Autumn/Winter Milan Collection held at the end of February 2011, Grazia Malagoli, the Creative Director of Sportmax, who has rarely appeared in the media, shared her thoughts on the brand.
Since 1977, Women In Film Los Angeles has annually honored the most creative, dynamic, and influential women in the entertainment industry. Who has been bestowed with this prestigious honor at the celebration that Max Mara has long supported?
Max Mara has consistently drawn out women's beauty with its sophisticated and high-quality items. To celebrate the brand's 60th anniversary, a limited-edition coat and bag for Japan will be released.
The exhibition "Coats! Max Mara, 60 Years of Italian Fashion," which was held in Japan four years ago and garnered much attention, has its final stop in Moscow, Russia. To commemorate 60 years of Max Mara's founding, the exhibition features new artworks and special limited-edition items.
The exhibition "Coats! Max Mara, 60 years of Italian Fashion," which has traveled the world for five years, is currently on display in Moscow. The exhibition is filled with highlights, including artworks inspired by Max Mara's iconic "101801" coat. At the recent gala party, celebrities representing Russia gathered.
Max Mara Japan
Tel. 03-5467-3700






