Max Mara | Celebrating 60 Years: Japan-Exclusive Coat and Bag Debut!
FASHION / WOMEN
May 20, 2015

Max Mara | Celebrating 60 Years: Japan-Exclusive Coat and Bag Debut!


MaxMara | Max Mara


60th Anniversary


Japan-Exclusive Coats and Bags Launch!


Max Mara has consistently drawn out women's beauty with its sophisticated and high-quality items. To celebrate the brand's 60th anniversary, Japan-exclusive coats and bags will be released.


By Tomomi Yanaka




Cashmere Camel Coat Available for Pre-order at Isetan Shinjuku and Mitsukoshi Nihonbashi


Max Mara was born in Italy in 1951, founded by Achille Maramotti. While upholding the founder's passion and unwavering beliefs, Max Mara, which has inherited the tradition of "innovation," celebrates its 60th anniversary with the release of Japan-exclusive coats and bags.

The items to be sold are a cashmere camel coat, the "Cube" down coat, cuffs that can be attached to the Cube, and the iconic "Margot" bag – a total of four items.

The cashmere camel coat, available for pre-order at Isetan Shinjuku and Mitsukoshi Nihonbashi, comes in either Max Mara's signature elegant light beige with mink fur or light gray with fox fur. A special label featuring the founding year "1951" and the anniversary year "2011" is affixed to the back. This timeless combination can be called a "once-in-a-lifetime" coat.







From "'S Max Mara," the "Cube" down coat and original accessory parts are also introduced. The down coat is reversible in either navy x black or dark brown x light brown. Available accessory cuffs include maxi-sized black mink fur cuffs and brown cuffs adorned with bijou on mink fur.

MaxMara | Max Mara 03



The "Margot" bag, perfect for both private and business use, is a combination of calf leather and pony-style skin. It comes in two colors: camel and black.

All of these items are perfect for the upcoming season. Max Mara's Japan-exclusive items, with their smart beauty, are sure to enrich your spirit just by wearing them.



Max Mara Cashmere Camel Coat
Pre-order | Isetan Shinjuku: October 4 (Tue) - October 18 (Tue)
Mitsukoshi Nihonbashi: October 19 (Wed) - October 30 (Sun)
*Sales begin at select Max Mara stores from November 1 (Tue).
Price | Light Beige x Mink: ¥536,550, Light Gray x Fox: ¥429,450

'S Max Mara Down Coat "Cube"
Sales | Mitsukoshi Isetan Max Mara Shops, Major Mitsukoshi Isetan Stores
Price | Navy x Black: ¥541,800, Dark Brown x Light Brown: ¥541,800,
Maxi Mink Fur Cuffs (Black): ¥101,850, Mink Fur and Bijou Cuffs (Brown): ¥76,650

Margot Calf Leather x Pony-Style Skin
Sales | Mitsukoshi Isetan Max Mara Shops, Major Mitsukoshi Isetan Stores
Price | ¥121,800

Max Mara Japan
Tel. 03-5467-3700

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