FASHION /
WOMEN
October 23, 2014
PAUL & JOE | Paul & Joe Opens Two Pop-Up Shops
PAUL & JOE
Opening at Tokyu Department Store Shibuya Main Store and Takashimaya Yokohama Store
PAUL & JOE to Host Two Pop-Up Shops
PAUL & JOE will open two pop-up shops in the Kanto region to showcase its 2014-15 Autumn/Winter collection. The first will be held at the Tokyu Department Store Shibuya Main Store, 4th floor, from Friday, September 5th to Monday, September 8th. The second will be at the Takashimaya Yokohama Store, 3rd floor, Rose Patio, from Wednesday, September 10th to Tuesday, September 23rd (holiday).
Text by KUROMIYA Yuzu
Exclusive Collaboration Items to Debut at Each Location
This pop-up shop will feature a curated selection of new outerwear, including reversible mouton coats and color-blocking coats, all showcasing distinctive designs. At the Tokyu Department Store Shibuya Main Store, a special collaboration fur coat will be presented, created with SPRUNG FRERES, a renowned French furrier that garnered attention during the 2014-15 Autumn/Winter collection. Founded in 1892 as a fur merchant, SPRUNG FRERES has cultivated a global following with its exceptional craftsmanship and quality, establishing itself as a significant name in the French fur industry.
These fur coats, a fusion of the heritage brand's unique expertise and PAUL & JOE's signature Parisian chic design, are not to be missed.
Meanwhile, the Takashimaya Yokohama Store will offer a wide array of lifestyle goods, including cushions from a collaboration with MADURA, a French interior brand.
Established in 1971, MADURA has been proposing interiors that are both simple and original for over 40 years.
For this collaboration, PAUL & JOE has infused MADURA's world with its own charming twist, designing original textiles. The collection includes print cushions inspired by the midnight sky and moon.
During the event period at Takashimaya Yokohama Store, customers who spend ¥50,000 or more (tax included) will receive original room shoes as a complimentary gift. Please note that gifts are available while supplies last.
PAUL & JOE 2014-15 Autumn/Winter Collection Pop-Up Shop
Tokyu Department Store Shibuya Main Store, 4th Floor
Dates: September 5th (Fri) - September 8th (Mon)
Takashimaya Yokohama Store, 3rd Floor Rose Patio
Dates: September 10th (Wed) - September 23rd (Tue, holiday)
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Tel. 03-3794-9146