Reflecting the Women's Line, Creating "It Girl" Styles

MSGM was founded in 2009 by Italian designer Massimo Giorgetti, born in 1977. By combining elements he loves, such as indie music and contemporary art, he creates patterns of diverse colors, lines, and shapes, much like a world unfolding within a kaleidoscope.

Scenes from the collection show venue / (Left) Designer Massimo Giorgetti

The kids line, embodying MSGM's philosophy, has now been born. The Autumn/Winter collection was unveiled at Pitti Bimbo in Florence. Most pieces reflect the women's and men's lines. Powerful floral prints adorn dresses, while flowing silhouettes and sensual materials are combined with playful graphics and colors to create sophisticated styles.

The boys' line offers a diverse range, from basic items like knits and jackets featuring the initial 'M' to edgy floral print tops. The size range spans from 4 to 14 years old, with estimated prices around 30,000 to 60,000 yen for outerwear, 30,000 yen for dresses, and 15,000 to 30,000 yen for bottoms.

2014-15 Autumn/Winter Kids Collection

MSGM is currently the brand most keenly watched by fashion-conscious individuals. The arrival of a kids' line that offers styles rivaling adult fashion while drawing out children's unique charm is poised to greatly appeal to parents who pay close attention to their children's wardrobes.


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