NIKE Unveils Latest Women's Collection Centered on High-Performance Bras

NIKE

Campaign Model: Karlie Kloss

Introducing the Latest Women's Collection Centered on High-Performance Bras

Nike has unveiled its latest "Fall 2014 Nike Women's Collection," a fusion of style and performance centered on high-performance bras. American supermodel Karlie Kloss serves as the campaign model.

Text by KUROMIYA Yuzu

The Keyword: Versatility, Adapting to Various Workouts

The Fall 2014 Nike Women's Collection features a rich lineup of footwear and apparel that not only accommodates diverse workouts but can also be worn before and after training. It supports women athletes who try many different things.

The centerpiece is the innovative Nike Pro Bra Collection. Born from over two years of research and development, this collection is designed to provide proper fit and support for female athletes and consists of four types of bras. Also available are innovative performance wear such as the Nike Lunar Cross Element, designed for high-intensity training, and the Nike Lunarglide 6, engineered for running. Furthermore, new silhouettes in Nike Dri-FIT Knit, Nike Pro Hypercool, and Nike Tech Fleece will be introduced.

Visuals featuring Karlie Kloss as the campaign model have also been released. Karlie Kloss had a passion for sports even before starting her modeling career. She studied classical ballet from a young age and recently engages in regular yoga, Nike Training Club workouts, and jogging.

Karlie Kloss, who enjoys trying various exercises, commented, "I love the strength training exercises and high-intensity workouts I do with Nike Training Club master trainers. I think it's the best way to build a strong body in every sense, as it really challenges the body."

The Fall 2014 Nike Women's Collection will be available starting in July at select Nike stores and the official online store.

Nike Consumer Services