Roberto Cavalli Taps British Songstress Rita Ora as Muse
FASHION / WOMEN
February 10, 2015

Roberto Cavalli Taps British Songstress Rita Ora as Muse


Roberto Cavalli


Roberto Cavalli Taps British Songstress Rita Ora as Muse


Roberto Cavalli has appointed British emerging artist Rita Ora as the muse for its 2014-15 Autumn/Winter advertising campaign. The campaign visuals, brimming with glamorous allure, have now been unveiled.

Text by Yuzu Kuromiya




An Alluring Aura Evoking Marilyn Monroe





Rita Ora, a singer, model, and actress, has achieved significant success in a short period, earning numerous awards for her albums and eight singles. With over 5 million followers on social media, she commands a fervent global following.

This advertising campaign, welcoming her as the future "Queen of Pop," was photographed by Francesco Carrozzini, a young Italian photographer and film director. The shoot took place at "PIER 59 STUDIOS" in New York, with hair and makeup by Brent Lawler and Kathy Jeung respectively, and creative direction by Eva Cavalli.








The visuals are marked by Rita Ora's captivating expression, reminiscent of the divine and iconic Marilyn Monroe. Her strength, charisma, and modern femininity redefine Roberto Cavalli, brilliantly conveying the brand's world with a sensual aura infused with contemporary sensibility.

The Roberto Cavalli 2014-15 Autumn/Winter collection features looks where prints, lace, and elegant inlays adorn supple silhouettes. These are further enhanced by numerous accessories, including this season's "it bag," the "Regina."

Roberto Cavalli Japan
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