Vibrant Appeal Expressed Through a Rubik's Cube Motif

Filmed in London, this new short film centers on the bold, bright colors that also form the collection's theme. It expresses the powerful impact created by vivid color contrasts such as bumblebee yellow, fuchsia pink, deep cobalt, red, turquoise, and white.

The visuals are composed of scenes reminiscent of a puzzle game, a Rubik's Cube, where various colors are combined. A rich palette of colors unfolds sequentially, conveying the fresh and vibrant allure of "Bright Diamante." The commercial features "Double Edge" (GeRM remix) by Emika.





As part of a global digital media initiative, a director's cut of this film is available on Gucci's YouTube channel. A special 10-second version is also being rolled out as an expand banner.

The "Bright Diamante" collection reinterprets the Diamante pattern, characterized by geometric shapes reminiscent of diamond facets, into a design suited for the modern, powerful 21st century. It is available in an extensive lineup, from bucket bags, clutches, top-handle bags, tote bags, and briefcases to duffle bags and luggage such as suitcases. With a wide variety of color options, it allows for free expression of personal style.

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