TOD’S | Project Launched Featuring “Gommino Enthusiasts”

TOD’S

TOD’S Launches First User-Participation Project, “DOTS OF LIFE”

Share Your Style with the Gommino Driving Shoes

TOD’S has launched “DOTS OF LIFE” (http://gommino.tods.com), a social platform centered around its iconic Gommino driving shoes. The platform introduces digital influencers from around the world, who have a strong influence on fashion and are seen wearing Gomminos. It also allows users to upload and share their own images wearing Gomminos.

Text by KAJII Makoto (OPENERS)

TOD’S Selects and Announces the Best Photo Daily

DOTS OF LIFE is TOD’S first user-participation project. It invites general users, along with digital influencers and celebrities from various countries, to upload images of themselves wearing Gomminos to Instagram using the hashtag #todsgommino.

TOD’S will select and announce the best photo daily from those uploaded to the dedicated website and social media platforms such as Instagram, Facebook, and Pinterest. We encourage all Gommino enthusiasts to participate with their own unique styles.

This platform will also feature special collaborations with photographers, influencers, artists, and celebrities over several months.

Casual Yet Chic Moccasins in Various Materials and Colors

TOD’S iconic Gommino was born from the fusion of classic Italian style and shoes that match any occasion. Inspired by driving shoes from the 1950s, its distinctive feature is the sole covered with 133 rubber pebbles.

The leather used for Gomminos is sourced from the finest tanneries worldwide. Cutting and stitching are done by hand, requiring over 100 steps to complete. Some designs require up to 35 pieces of leather, each treated separately before being assembled and meticulously checked by skilled artisans.

Social Platform
“DOTS OF LIFE”
http://gommino.tods.com

TOD’S JAPAN