FASHION /
WOMEN
October 31, 2014
Frank&Eileen | New variations on popular classic shirts from the newly opened flagship store
Frank&Eileen
A specialty store curated with the designer's favorite things
The long-awaited flagship store has opened in Sendagaya
In early May, Frank&Eileen, a shirt brand from California celebrating its 5th anniversary this year, opened its first-ever flagship store in Tokyo's Sendagaya district. Here, shop staff will introduce new arrivals from their popular classic shirts, essential pieces to understand the brand.
Text by FUJITA Mayu(OPENERS)
New arrivals from two iconic classic shirts
The store, inspired by an Irish pub, is a refreshing space with a white base, bathed in natural light. Its approachable atmosphere, with a comfortable scale that encourages conversation with staff, clean interiors featuring the warmth of wood, and a pleasant ginkgo tree-lined avenue providing shade at the entrance, makes it a welcoming place to visit.
From the Frank&Eileen flagship store, staff introduce new arrivals of their classic shirts. First, a new version of the brand's iconic women's shirt, 'BARRY,' characterized by its first button positioned where the third would typically be. This border shirt is a favorite of designer Audrey. While its basic design is suitable for all seasons, it's recommended for a nautical-inspired look as the weather warms. The subtle dot pattern on another piece offers a chic, relaxed feel, embodying the signature Frank&Eileen aesthetic with its casually washed texture.
Meanwhile, the men's shirt 'PAUL' features a new block check pattern. This versatile piece can be styled in various ways, from a preppy look with a tucked-in shirt to a casual outfit with it left untucked. Audrey's carefully selected fabrics, sourced from a long-established Italian manufacturer, are notable for their texture and exquisite color. Even classic stripe and check shirts feel remarkably fresh with changes in fabric and hue. The compact, boxy silhouette is another reason for their popularity.
The classic shirts introduced here are also available on the online store, so be sure to check them out. This long-awaited flagship store offers a comprehensive collection of Frank&Eileen shirts, previously available only through various select shops. It's a place to discover new colors and materials for classic styles, as well as the latest shirt models, making it worth frequent visits.
Frank&Eileen
2-28-4 Sendagaya, Shibuya-ku, Tokyo
Tel. 03-6447-4841
Opening Hours | 11:00–19:30
Closed | Tuesdays
Frank&Eileen Online Store
http://store.sazaby-league.co.jp/shop/select/