FASHION /
WOMEN
November 17, 2014
discord|New Accessory Brand Launched by Yohji Yamamoto
discord | Yohji Yamamoto
Yohji Yamamoto Launches New Accessory Brand "discord"
Yohji Yamamoto introduces "discord," a new luxury accessory brand. The Fall/Winter 2014 pre-collection will be available for advance purchase from May 12 (Mon) to May 20 (Tue) at The Stage, 1st Floor, Isetan Shinjuku Main Building.
Text by Yuzu Kuromiya
Proposing New Values Through a Focus on Accessories
"discord," a new luxury accessory brand, was unveiled at the "Nipponista" pop-up store in New York this past February. For over 40 years since beginning his career as a designer in 1972, Yohji Yamamoto, who has continued to lead the global fashion scene, will propose new values through luxury accessories. The collection features items such as bags, shoes, and scarves, all meticulously crafted in Japan with a commitment to high quality. A distinctive feature is the incorporation of Japan's subtle beauty and delicate grace into the designs.
The first collection, the Fall/Winter 2014 pre-collection, will be available for advance purchase from May 12 (Mon) to May 20 (Tue) at The Stage, 1st Floor, Isetan Shinjuku Main Building. Following this, it will be available at Ginza Mitsukoshi from May 21 (Wed) and Nihonbashi Mitsukoshi Main Store from May 28 (Wed). Sales will commence at Yohji Yamamoto Aoyama Main Store from May 23 (Fri). Furthermore, an installation displaying "discord" items will be held in the hotel lobby on the 38th floor of Mandarin Oriental, Tokyo, until June 8 (Sun).
Advance Sales Locations for "discord"
Isetan Shinjuku Main Building, 1st Floor, The Stage
May 12 (Mon) - May 20 (Tue)
*From May 21 (Wed), it is scheduled to be available in the handbag, ladies' accessories, and ladies' shoe shops.
Ginza Mitsukoshi
May 21 (Wed)
Nihonbashi Mitsukoshi Main Store
May 28 (Wed)
Yohji Yamamoto Aoyama Main Store
May 23 (Fri)
"INSTALLATION at Mandarin Oriental, Tokyo by Yohji Yamamoto"
Location | Mandarin Oriental, Tokyo
Period | Until June 8 (Sun)
Yohji Yamamoto Press Room
Tel. 03-5463-1500


