BALENCIAGA Opens Its First Standalone Store in Japan, in Tokyo's Aoyama District

BALENCIAGA

Exclusive Aoyama Store Colors for Iconic Bags

Japan's First Flagship Store Opens in Aoyama, Tokyo

Balenciaga opens its first-ever flagship store in Aoyama, Tokyo on Saturday, March 29th. To commemorate the occasion, exclusive Aoyama store colors will be available for three Balenciaga bag styles.

Text by YANAKA Tomomi

The "Classic City" in Cool White

Balenciaga, which recently welcomed 29-year-old emerging designer Alexander Wang as its creative director, has chosen Aoyama, Tokyo's fashion vanguard, as the location for its first standalone store in Japan.

Three bag models will be released in limited colors. The "Navy" summer bag, made of cotton canvas, will feature an exclusive rose-colored cotton ribbon. The Balenciaga logo, a striking accent, is printed with a "Newspaper Washed Out" design, reminiscent of newspaper print, and comes with a small pochette as an organizer.

Among the iconic "Classic City" icons, the "Classic Net," crafted from calfskin processed into a diamond pattern, will be presented in a refreshing white hue. The exquisite diamond-patterned net, made from high-quality leather, evokes a summery feel.

For men's items, the "Classic Traveler S" backpack, made of nylon to create a graphic sporty look, will be available in a "Vert Khaki" color. Furthermore, all limited color models will be adorned with a palladium plate engraved with "BALENCIAGA AOYAMA," signifying their special status.

Balenciaga Aoyama offers a full immersion into the world of the new Balenciaga. We eagerly anticipate the store's opening, along with the release of these exclusive items.

Balenciaga Aoyama Store
Opening Date | Saturday, March 29th
5-1-3 Minamiaoyama, Tokyo

Balenciaga Japan
Tel. 0570-000-601