MaxMara | Proposing coordinates via original iPad app

MaxMara

Personalized Styling with an Original iPad App

From March 17th (Mon) to March 31st (Mon), MaxMara Ginza San-Chome and MaxMara Aoyama will host "Cool Styling Week." During this event, an original iPad app utilizing a Q&A format will offer personalized styling recommendations.

Text by KUROMIYA Yuzu

Discover Your Perfect Cool, Current Style

This original iPad app was specially developed under the supervision of Hisano Inubashiri, a popular stylist renowned for her elegant and feminine ensembles that resonate deeply with adult women. By answering questions within the app, users can have their fashion tastes diagnosed, and receive curated styling suggestions for the season tailored to their individual profiles.

This season's collection draws inspiration from New York's art scene. With neo-minimalism as a keyword, it blends neutral colors reminiscent of the light filtering into Soho ateliers with vibrant palettes inspired by the city's billboards. The collection offers a full immersion into the brand's signature urban modern elegance.

Cool Styling Week
Period: March 17th (Mon) - March 31st (Mon)
Participating Stores: MaxMara Ginza San-Chome
ZOE Ginza 1F-2F, 3-3-1 Ginza, Chuo-ku, Tokyo
Tel. 03-5524-6099
MaxMara Aoyama
MAR’S Minami-Aoyama 1F-2F, 5-9-19 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-5467-5604