A Capsule Collection to Celebrate 50 Years Unveiled

As the opening event for "GUCCI 50 years in JAPAN," "The House of Artisans" brings together artisans specializing in leather goods, shoes, silk products, and jewelry from GUCCI's Florentine workshops. They will demonstrate the brand's renowned mastery of craftsmanship right before your eyes.

Furthermore, to commemorate this special year, a capsule collection celebrating the 50th anniversary, designed by Creative Director Frida Giannini, will be unveiled. This collection draws inspiration from the iconic "Flora" print, which originated from a scarf designed for Princess Grace of Monaco. The collection includes a full lineup of handbags, womenswear, scarves, women's shoes, and jewelry. The scarf that inspired the iconic print will be a charity item, with 100% of its proceeds donated to support the "UNESCO Association Scholarship Program - GUCCI Scholars."

"The House of Artisans" is also scheduled to be held at GUCCI Ginza in July and Hankyu Umeda Main Store in October. In addition, May will see the reopening of GUCCI Aoyama, the flagship store, and the debut of MADE TO MEASURE "Lapo’s Wardrobe" in Japan. Later in the year, Creative Director Frida Giannini is expected to visit Japan, among other special events befitting this commemorative year.


"The House of Artisans"
Period: Wednesday, March 12th – Tuesday, March 18th
Location: Isetan Shinjuku

GUCCI Japan Customer Service
Tel. 03-5469-6611