ONWARD | Collaboration with Artist Vera Neumann
ONWARD
“23区,” “Jiyuku,” “ICB,” “Kumikyoku” × Vera Neumann
Pop-Up Shops Featuring Collaboration Items Now Open Nationwide
ONWARD, the company behind a diverse range of brands, has collaborated with Vera Neumann, an artist renowned for her vibrant textiles! A collection that heralds spring has been created for the brands 23ku, Jiyuku, ICB, and Kumikyoku. Limited-time shops showcasing these four brands' collaborations with Vera are now open at Chiba Sogo and Yokohama Takashimaya.
Text by YANAKA Tomomi
Vibrant Textiles to Brighten Your Spring Wardrobe
Vera Neumann (1910-1993) was an artist celebrated for her colorful, original designs and powerful compositions that exude energy. Her works, crafted with artisanal skill and ranging from scarves to linens and tableware, are exhibited at institutions like MoMA (The Museum of Modern Art) and the Smithsonian, solidifying her status as a leading American artist.
The archives of "Vera," a brand once hailed as "the next Pucci," continue to command high popularity. In recent years, it has been featured in collections such as M·A·C's Spring/Summer 2013 and by the popular American brand ANTHROPOLOGIE, demonstrating its enduring, timeless appeal.
For this collaboration with ONWARD, each brand selected prints from Vera Neumann's archives. Jiyuku features a textile with a dazzling yellow hue, embodying a bold yet delicate touch, while ICB chose a print that evokes a cool, sophisticated atmosphere. Each brand's unique character is fully expressed. The collection includes not only apparel but also a variety of items such as bags, scarves, and accessories.
The limited-time shops are open until March 3rd (Mon) at Chiba Sogo and until February 25th (Tue) at Yokohama Takashimaya. Embrace the coming spring with Vera Neumann's vibrant and artistic textiles, which seem to echo the season's bloom.
ONWARD × VERA COLLABORATION PROJECT
Chiba
Period: Until March 3rd (Mon)
Venue: Chiba Sogo, 1F Event Booth
1000 Shinchiba, Chuo-ku, Chiba City
Tel. 043-245-2111
Yokohama
Period: Until February 25th (Tue)
Venue: Yokohama Takashimaya, 4F Event Floor
1-6-31 Minami-saiwai, Nishi-ku, Yokohama City
Tel. 045-311-5111
Onward Kashiyama Customer Service
Tel. 03-5476-5811
