FASHION /
WOMEN
December 22, 2014
LANVIN | A Comprehensive Archive Now Online
LANVIN's 125th Anniversary
Archive Materials Unveiled Online
Founded in 1889 by Jeanne Lanvin, "Lanvin" celebrated its 125th anniversary on January 8, 2014. To commemorate this milestone, the maison's illustrious history has been brought to life through a wealth of archival materials shared across various digital platforms, including its official website and Facebook.
Text by KUROMIYA Yuzu
Exploring the Brand's History, World, and DNA Through Diverse Perspectives
Starting in February, the official website will feature a new "Lanvin History" section, showcasing significant archival photographs and videos from the annals of design, alongside Jeanne Lanvin's distinctive watercolor paints. The official Lanvin account on Facebook has been sharing 125th-anniversary topics since January 1st, Jeanne Lanvin's birthday. Through the timeline, fans can explore the brand's heritage, with key moments in the maison's history being released every Thursday.
On Instagram, content related to Jeanne Lanvin's office in the historic building at 22 Rue du Faubourg Saint-Honoré will be shared every Thursday. This office, a hidden sanctuary where Jeanne Lanvin found inspiration, collected books, and conducted fittings, was a cherished space filled with volumes on embroidery, contemporary magazines, and travelogues. Furthermore, on Pinterest, photographs and videos symbolizing the brand's DNA, concept, and worldview will be presented with accompanying descriptions and anecdotes.
A commemorative logo has also been created by renowned illustrator Paul Ibou, featuring the brand's iconic image of mother and daughter Jeanne Lanvin and Marguerite holding hands, enhanced with the number "125." Why not take this opportunity to delve into the history of France's oldest maison, a brand that continues to thrive beyond time and trends?
LANVIN Japan
Tel. 03-4500-6172
http://www.lanvin.com



