COACH: Introducing the "Chevron," a 70th Anniversary Bag from COACH

COACH

An Anniversary Collection of New Materials and Silhouettes

Introducing the "Chevron" Bag to Commemorate the 70th Anniversary

This year marks the 70th anniversary of COACH. To celebrate, the brand has unveiled the "Chevron," an anniversary bag from the Madison collection, which represents the current COACH, featuring new materials and silhouettes.

By Tomomi Yanaka

Quilting in nylon, incredibly light, with beautiful shading and luster

The Madison collection is named after the opening of COACH's first directly managed store on Madison Street in New York in 1981. Inspired by Madison Avenue, described as "the most elegant street" in New York, the collection has been loved since its debut in 2008 for its simple silhouettes and high-quality materials.

To commemorate the brand's 70th anniversary, the Madison collection welcomes the "Chevron" bag. This bag is made from a nylon material with a quilting pattern of multiple stitches, inspired by 1970s skiwear. The nylon quilting, which is surprisingly light and possesses beautiful shading and luster, pairs exceptionally well with high-quality leather.

Three bag styles are available. The "Chevron Lindsey" is a sophisticated, vertical satchel perfect for working women in the city, with ample space for belongings. An updated version of the satchel, the "Chevron Sophia," is a versatile bag with a silhouette ideal for both daily use and outings. Finally, the "Chevron Mini Sophia" is a smaller size with a long strap, allowing it to be worn elegantly over the shoulder or crossbody.

Actress Charlize Theron is also a fan of the "Madison Chevron Lindsey."

The colors available are mahogany, a rich brown; vermillion, a vivid red that can serve as a striking accent; and black. Additionally, as a testament to the 70th-anniversary collection, each bag comes with a special metal hangtag and a story patch.

Madison Chevron Sophia [W36×H24×D8cm] ¥69,300

Madison Chevron Sophia [W36×H24×D8cm] ¥69,300

Introducing "MY COACH WORLD" on the website, where you can collage images and items

"MY COACH WORLD" allows you to freely arrange iconic images from COACH's 70-year history and your favorite products.

Furthermore, COACH's official website has launched "MY COACH WORLD," where you can freely arrange COACH's iconic images and your favorite items. There's also a chance to win items not released in Japan for the best submissions chosen by vote. It's a fun way to explore the world of COACH as it celebrates its 70th anniversary, so be sure to give it a try!

Coach Customer Service Japan
0120-556-750
www.coach.com/