Chloé | Celebrating the 5th Anniversary of "Chloé Aoyama" with a Special Party!
FASHION / WOMEN
March 26, 2015

Chloé | Celebrating the 5th Anniversary of "Chloé Aoyama" with a Special Party!


Chloé


Pre-launch of the new "AMELIA" bag collection!


Chloé Aoyama Store Celebrates 5th Anniversary with Party


On Friday, October 14th, Chloé Aoyama Store will extend its usual business hours to host "CHLOÉ AOYAMA 5TH ANNIVERSARY," a celebration of its fifth year. The new "AMELIA" bag collection will be available for pre-sale.


Text by OPENERS




A special Aoyama store-exclusive edition of the new bag will also be available!

This year marks the 5th anniversary of the Chloé Aoyama Store. To commemorate this milestone, an event titled "CHLOÉ AOYAMA 5TH ANNIVERSARY" will be held at the store on Friday, October 14th. The boutique will remain open beyond its regular hours, from 6 PM to 10:30 PM, for a "Boutique Night." Additionally, an "Anniversary Party" will be held from 7 PM to 11 PM in a special venue adjacent to the boutique, with guests who make a purchase during "Boutique Night" being invited.


AMELIA tote bag



AMELIA tote bag (smoke)



Tag with medal charm




During this "Boutique Night," the new "AMELIA" bag collection will be available for pre-sale before its release at other boutiques. The chic "smoke" color is a special edition created to celebrate the 5th anniversary of the Chloé Aoyama Store and will be sold in limited quantities exclusively at the Aoyama store. The bag's authenticity as a 5th-anniversary limited edition is marked by a tag with a medal charm, engraved with the Chloé logo on the front and the characters "5TH" signifying the fifth anniversary on the back.

The minimalist, vertical tote design, free of unnecessary embellishments, features a striking zipper on the front. The supple texture of the high-quality goat leather exudes elegance. This collection, named "AMELIA" after a feminine-sounding woman's name, is envisioned as an essential piece for the "wardrobe of a Chloé woman traveling the world." It promises to be a timeless piece, cherished for years to come, transcending fleeting trends. Other colors will be available nationwide starting Saturday, October 15th. Be among the first to acquire this anticipated new item.

CHLOÉ AOYAMA 5TH ANNIVERSARY
Date | Friday, October 14th
Time | Boutique Night 6:00 PM - 10:30 PM
Anniversary Party 7:00 PM - 11:00 PM
Venue | Chloé Aoyama Store
5-3-2 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-5766-2781