Elegant and Playful Festive Collection Also Available

To celebrate the holiday season, Chloé has unveiled an elegant and playful festive collection, carefully selected from the brand's signature must-have items. The collection, symbolizing the holiday season, is comprised of highly popular pieces.

From the much-loved "FAYE" collection, chic backpack styles and mini wallet bags make an appearance. Glamorous velvet shoes are perfect for cocktail attire. Furthermore, the iconic "ALPHABET" charms convey messages of joy, while the studded "SUSANNA" ankle boots and knits embroidered with palm trees add to the collection's
glamorous gold radiance.



Additionally, a pop-up boutique, "Chloé ALPHABET BAR," will be held from Monday, November 28th.

Immersed in the artistic atmosphere of Paris's Left Bank in the 1950s, Chloé's founder Gaby Aghion was captivated by literature and the alphabet itself, naming collection lines alphabetically from 1958 to 1987.

Current Creative Director Clare Waight Keller revives this alphabet anecdote, creating a playful personalization where customers can customize jewelry and leather goods with any alphabet they desire. The "Chloé ALPHABET BAR" pop-up boutique, featuring an elegant arrangement of alphabets from A to Z, will be held at Chloé boutiques worldwide.

At the "Chloé ALPHABET BAR," Chloé bags such as DREW, FAYE, MERCIE, and MILO can be personalized with gold letter charms, and initials or favorite alphabets will be available on rings and necklaces. Bracelets featuring messages like ‘Love’, ‘Chloe', ‘Happy’, and ‘XOXO’ will also be introduced.



The Alphabet Bar Participating Stores
Period |
Hankyu Umeda Main Store 3F Kotokoto Stage 31 November 28 (Mon) - December 6 (Tue)
Daiwa Korinbo Store 1F Event Space November 30 (Wed) - January 10, 2017 (Tue)
Daimaru Shinsaibashi Store Main Building 1F PROMOTION SPACE November 30 (Wed) - December 13 (Tue)
Nagoya Mitsukoshi Nagoya Sakae Mitsukoshi Store 1F Style Court December 14 (Wed) - December 27 (Tue)
Ikebukuro Seibu Store 1F December 14 (Wed) - January 10, 2017 (Tue)
Ginza Mitsukoshi Store 1F G-Space December 14 (Wed) - 31 (Sat)
Kobe Daimaru Store 2F Promotion space December 7 (Wed) - 25 (Sun)
Matsuyama Mitsukoshi Store 1F ATRIUM COURT December 13 (Tue) - January 9 (Mon)
Kyoto Daimaru Store 2F West Escalator Side Event Space December 7 (Wed) - January 17, 2017 (Tue)
Isetan Shinjuku Store Main Building 3F "The Stage #3" December 21 (Wed) - 25 (Sun)