SUPER A MARKET | Autumn/Winter 2011-12 Style Keywords with Buyer Kotomi Oshiro
FASHION / WOMEN
May 19, 2015

SUPER A MARKET | Autumn/Winter 2011-12 Style Keywords with Buyer Kotomi Oshiro


SUPER A MARKET


A Conversation with Buyer Kotomi Oshiro!


Keywords: "Basic + Classic"


Featuring popular brands like "Acne" and offering a curated selection of avant-garde pieces, "SUPER A MARKET" is a new shop proposed by Tomorrowland, which just opened its doors in Aoyama this February. We spoke with Kotomi Oshiro, the buyer in charge of selecting for this talked-about new shop, to learn about the style keywords for Fall/Winter 2011-12.


Text by OPENERSPhoto by JAMANDFIX




Simple & Elegant Style, Like Jane Birkin


"We don't have a specific theme for the season, but at SUPER A MARKET, we propose a mode style that allows for relaxed, personal enjoyment, by creating elegance through volume and texture, based on basic, simple items. A style that is simple, healthy, and basic, yet possesses elegance... perhaps someone like Jane Birkin comes to mind?" says Kotomi Oshiro, buyer for "SUPER A MARKET." Her keyword for this season is "classic."

SUPER A MARKET | Buyer Kotomi Oshiro on 2011-12 Fall/Winter Style Keywords 01

SUPER A MARKET | Buyer Kotomi Oshiro on 2011-12 Fall/Winter Style Keywords 02



Overall Balance is Key


"While building on a basic style, this season I'm drawn to styles that incorporate the essence of 'classic' within current trends. For coordination, it's good to reference the overall balance seen in the collections of brands like CÉLINE, YVES SAINT LAURENT, JIL SANDER, and Acne."

SUPER A MARKET | Buyer Kotomi Oshiro on 2011-12 Fall/Winter Style Keywords 03

"Since we're combining simple items like white shirts and black dresses, the overall balance is crucial. Styles incorporating these timeless pieces gain a 'polished impression' by varying the size, volume, and texture. In particular, using materials to create voluminous items that appear streamlined helps maintain balance and further express originality. However, it's essential to remain true to yourself!"

Kotomi Oshiro



Kotomi Oshiro
"SUPER A MARKET" Buyer. Joined TOMORROWLAND in 2004. After four years working in retail, she became the buyer for TOMORROWLAND women's and GALERIE VIE in 2008. Subsequently, while still兼任ing as the buyer for GALERIE VIE, she took on her current role as buyer for "SUPER A MARKET." Her selections, which find elegance within naturalness, have garnered significant support.