Roger Vivier | Ginza Matsuya Opening Commemoration: Reception Party Held
FASHION / WOMEN
April 2, 2015

Roger Vivier | Ginza Matsuya Opening Commemoration: Reception Party Held


Roger Vivier


Creative Director Bruno Frisoni Visits Japan


Reception Party Held to Commemorate Ginza Matsuya Opening


On Monday, December 2nd, Bruno Frisoni, the Creative Director, visited Japan to commemorate the opening of "Roger Vivier Ginza Matsuya Boutique," the first Roger Vivier store in Tokyo. A reception event was held.

Text by KUROMIYA Yuzu




Latest Collection Unveiled Ahead of Time



On the day, many guests attended, including models Yonna and Kelly, fashion editors, and bloggers. Each wore their favorite Roger Vivier items, adding further glamour to the bustling venue.

Inside the store, from the Spring/Summer 2014 collection's theme "Vivier’s Code," the new "U-Look" series,The comma-heel "Virgule"and the transparent "Prismick" made from new materials were exhibited early. Elegant exclusive items were lined up, captivating fashionistas. It was truly a special night.


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The latest collection, unveiled early at this event, features designs that play with materials and colors, based on the concept of duality. The newly added "U-look" series this season is characterized by a buckle design that combines two U-shapes. The U-bag, with a flap that opens with a click of the new buckle, appears with a structured shape that fuses design and brand heritage. Modern essence is incorporated through colors, materials, and prints.

The two iconic lines, "Virgule" with its eye-catching curved heel, and "Prismick" with its distinctive geometric paneling, are transformed with elements such as transparent vinyl materials and mirror effects, presenting a fresh look. Furthermore, "Miss Viv" reappears with the traditional square buckle on a classic bag. Items loved across generations are reborn as contemporary pieces through this season's materials and colors.


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Roger Vivier Ginza Matsuya Boutique
3-6-1 Ginza, Chuo-ku, Tokyo, Matsuya Ginza 2F
Tel. 03-3567-1211 (General Inquiries)

Tods Japan
Tel. 0120-102-578