To commemorate the 25th anniversary of Max Mara Japan's founding, the fashion show "Marvelous Max Mara" will be held at the Ryogoku Kokugikan on Tuesday, November 5th. A pop-up store, echoing the glamorous and exclusive essence of this event, will open at Isetan Shinjuku.

The shop's design was conceived by the renowned Italian architectural team "Migliore+Servetto Architects," who have collaborated with Max Mara on numerous occasions. The modern space not only conveys the new charm of Max Mara, a representative of Italian ready-to-wear fashion founded in 1951, but will also exclusively preview the Spring/Summer 2014 Milan Collection, making it unmissable. Furthermore, there will be a special gift for those who purchase eligible items during the event period.

Additionally, the Max Mara Ginza 3-chome store, which recently celebrated its grand reopening in September, will feature a special "Marvelous Max Mara" window display from Wednesday, November 6th to Wednesday, November 27th, capturing the attention of passersby in Ginza.

This pop-up store offers an intimate opportunity to experience Max Mara's colorful and chic new collection. Come and discover Italian elegance with your own eyes and hands.