Coordinate Outfits Reflecting the Monthly Theme for the Current Season

For everyday wear, we offer basic, real clothes for women who recall a sense of boyishness.──The new line, MUVEIL WORK, featuring denim and chinos as its core pieces, which have been proposed as part of MUVEIL's coordinated looks, debuted with the Spring/Summer 2013 Cruise Collection.

To be enjoyed in connection with everyday culture, the collection unfolds monthly, with each month featuring a different theme. For the 2013-14 Autumn/Winter collection, the unique approach involves releasing new products each month under the themes of CONSTRUCTION WORKER, FARMER, WOMAN VICTORY, TEACHER, FISHERMAN, and SKIER.

The fixtures for the shop opening on the 2nd floor of the Isetan Shinjuku Main BuildingLandscape Productswere designed and produced by Landscape Products. Inspired by the "work" in the brand name, the design features ladders. These ladders transform, allowing for playful displays that express the monthly themes, and showcasing a diverse range of items beyond clothing, including art books, art pieces, and lifestyle goods.

A novelty vegetable pen will be gifted to those who purchase items at the shop opening.

Limited-Time Event Held at Isetan Shinjuku Main Building 2F from July 24th (Wed)

The event "MUVEIL WORK 'Beginning,'" held for one week starting July 24th (Wednesday) at Center Park/The Stage on the 2nd floor of the Isetan Shinjuku Main Building to commemorate the opening of MUVEIL WORK, will express the brand's worldview through clothing, art, books, crafts, food, and graphics.

The overall spatial composition and design were handled by Landscape Products, featuring wooden display stages and fixtures. The entire space evokes a sense of craft and work, with three distinct booths dedicated to expressing the current monthly themes: Construction Worker, Farmer, and Woman Victory.

Additionally, original illustrations themed around vegetables by artist Michihiro Hori, known for his illustrations for "Pan Labo" and other works, will be exhibited. T-shirts featuring these illustrations will be available as special Isetan items.

＜Event＞
Portrait Session with Michihiro Hori - ¥1,050
Schedule | July 24th (Wed) 14:00-17:00, 26th (Fri) 17:00-20:00, 28th (Sun) 14:00-16:00, 17:00-19:00

Furthermore, in collaboration with the juice bar "Sky High" on the 2nd floor of the Isetan Shinjuku Main Building, a MUVEIL WORK original smoothie will be sold. This drink will be available at the juice bar, and customers who purchase over ¥10,000 at MUVEIL WORK during the event period will receive a drink ticket exchangeable for the original smoothie.

In collaboration with "Twelvebooks," original bookshelves will be created for the event period, featuring a book corner. After the event concludes, the entire setup, including the fixtures, will be moved to the "Gallery Muveil" shop in Aoyama, where the book corner will officially launch.

GALLERY MUVEIL
http://www.gallerymuveil.com/