FASHION /
WOMEN
January 28, 2015
ithelicy | A Noteworthy Bag Brand by Two Women Specialists in Bags
ithelicy
The Spring/Summer 2013 Collection from Two Bag Specialists
The Coveted Bag Brand, "ithelicy"
The brand name "ithelicy" is an abbreviation of "in the policy."──Launched last autumn, the bag brand "ithelicy" is the creation of Makiko Hotei, who founded the bag brand "HeM," and Sachiko Akazawa, who was in charge of design at the same brand. For its second season this spring/summer, the collection features bags in colors suited to the season and in sizes that complement any outfit.
Text by Makoto KAJII (OPENERS)
Bags with Details That Make Sense with Use, and Materials That Inspire Affection
The concept behind the brand "ithelicy" is "items that remain in memory and are favored in daily life.──Designers Makiko Hotei and Sachiko Akazawa explain, "We add decorative functions to the forms and details of standard items, and present designs for women with their own unique style."
Leveraging their experience and skills, the bags born from their "preferences" are characterized by their easy-to-use sizes and details that become more convincing with use, making them suitable for any scene, whether private or business.
The collection already includes soon-to-be iconic bags, such as the Boston-style "Ita biggish," crafted from a material with a subtle sheen and pleasing texture, and its smaller counterpart, the "V-ita mini" Boston, available in green, black, and pink. The brand is one to watch.
Minimalist Designs That Match Any Outfit, On or Off Duty
The "Ita biggish," with its distinctive gusseted sides, opens wide with a zip, making it easy to see the contents and to pack and unpack. By pushing the top of the side gussets inward, it transforms into a rectangular Boston bag, offering a different aesthetic.
The leather tote bag "Ivy" features gathered leather tape as an accent. It is light, comfortable to carry, and offers ample storage. The supple texture of the leather becomes more familiar with each use, adding to its charm.
The "Maisie es," a smaller version of the tote bag "Maisie," can also be worn as a shoulder bag with the included strap. Its appeal lies in the balance between the refined sheen of the supple leather and the meticulously designed details.
ithelicy
http://ithelicy.com/


