Yohji Yamamoto | Installation by Yohji Yamamoto Held at Isetan Shinjuku
FASHION / WOMEN
January 30, 2015

Yohji Yamamoto | Installation by Yohji Yamamoto Held at Isetan Shinjuku


A Painting of a Beauty Looking Back


Installation by Yohji Yamamoto at Isetan Shinjuku



From Wednesday, April 3rd to Tuesday, April 9th, an installation themed "A Beauty Looking Back" by Yohji Yamamoto will be held at Isetan Shinjuku. In addition to newly unveiled paintings, a wide range of contemporary art goods will also be available for purchase.

Text by Yuzu Kuromiya





Expressing the Traditional, Elegant Beauty of Japanese Women



For 40 years since his debut as a designer in 1972, Yohji Yamamoto has led the global fashion scene with innovative designs born from his rebellion against established notions of fashion. He will now present an installation titled "Art Complex by Yohji Yamamoto A Beauty Looking Back" at The Stage, on the first floor of the Isetan Shinjuku Main Building. The theme is "A Beauty Looking Back." Yamamoto will express the "back of a woman," a motif he has long pursued, through paintings he has newly taken up himself. These works will be unveiled to the world for the first time.





Alongside the art exhibition, contemporary art goods will also be sold. The "A Beauty Looking Back Special Edition Herb Water" is inspired by the scented liquid called "cologne" that Yohji Yamamoto encountered during his travels around the world in his twenties. This refreshing drink, a Japanese take on cologne, was created in collaboration with Find News Inc., a company specializing in herbal products. It comes in four flavors: lemongrass, mint, rosehip, and rosemary.

Also available is the "A Beauty Looking Back Special Edition Flower Bottle Herb Water," featuring herb water in bottles individually hand-painted with a "flower" theme. This is a collaborative item with Joshibi University of Art and Design, where Yohji Yamamoto serves as a visiting professor. The taste of the herb water varies depending on the floral illustration, which adorns six bottles of different sizes.


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Additionally, in collaboration with Manga Designers Lab., known for their manga-style advertisements, special goods will be offered, including a Rubik's Cube and canvas bag featuring a girl motif rendered in manga style. Postcards and handkerchiefs printed with works exhibited at the Yohji Yamamoto Aoyama store's painting exhibition last year will also be sold. Furthermore, a limited edition painting exhibition and order service will be held at the venue, featuring two "Beauty Looking Back" paintings drawn with ink and a one-of-a-kind shirt dyed with ink.

This installation offers a chance to immerse yourself in the latest art world of designer Yohji Yamamoto, who continues to push boundaries. It promises to be an opportunity to re-experience the elegant beauty inherent in Japanese women.



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Art Complex by Yohji Yamamoto A Beauty Looking Back
Venue | The Stage, 1st Floor, Isetan Shinjuku Main Building
Period | April 3rd (Wed) - April 9th (Tue)

A Beauty Looking Back Special Edition Herb Water
Flavors | Lemongrass, Mint, Rosehip, Rosemary
Price | ¥1,575

A Beauty Looking Back Special Edition Flower Bottle Herb Water
Price | Large Bottle ¥12,600, Small Bottle ¥10,290

Manga Collaboration Series
Price | ¥3,885

Dessin Print Postcard Set (4 pieces)
Price | ¥1,680

Dessin Print Handkerchief
Price | ¥3,150