Maison Martin Margiela's First Wristwatch

Since its founding in 1988, Maison Martin Margiela has expressed creativity through regeneration, transformation, and reinterpretation, often described as disruptive, avant-garde, and experimental. The brand offers proposals that transcend commercial trends and challenge the standards of the fashion world. Similarly, G-SHOCK, which established a new concept of toughness in timepieces, continues to challenge the conventions of traditional watchmaking. This special collaboration was born from the shared values of these two brands.

The original model, "GA-300," born from the unique sensibilities and creative approaches of both houses, features a detachable, mirror-finish silver leather wristband with a luxurious cuff as its most distinctive element. The face and dial are skeletonized. The watch and bracelet are unified in silver, creating a metallic mirror-like design that exudes an overwhelming presence on the wrist. Notably, Maison Martin Margiela's "0 to 23" numbering is engraved on the back of the dial, the buckle, and the back of the leather bracelet.





Key functions include a 1/100-second stopwatch, world time (supporting 48 cities), a high-luminosity LED light "Super Illuminator," shock resistance, and water resistance (20 ATM). The high specifications are characteristic of G-SHOCK.

Each watch is individually numbered, with a global limit of 3,000 units available across 300 stores. The price is ¥31,500. Sales began on March 30th at all Maison Martin Margiela directly managed stores (already sold out at all locations). Starting April 12th (Friday), sales will commence at select stores including Ron Herman, United Arrows, and Restir,Barneys New Yorkwill also begin sales.

This creatively designed collaboration watch combines stylishness with a substantial feel. Given the limited quantity, it is sure to sell out quickly. Check it out soon.


"G-SHOCK by Maison Martin Margiela"
Price | ¥31,500
Functions | 1/100-second stopwatch, world time (48 cities), high-luminosity LED light "Super Illuminator," shock-resistant structure, water-resistant (20 ATM)
Retailers | All Maison Martin Margiela directly managed stores. Sales began Saturday, March 30th. (Already sold out at all locations)
Sales begin Friday, April 12th at the following select shops:
Ron Herman (Sendagaya, Futako-Tamagawa, Kobe, Yurakucho, Tsujido, Yokohama stores)
United Arrows (Harajuku Main Store Men's Building), Restir (Midtown, Digital Store)
Barneys New York (Shinjuku, Yokohama, Ginza, Kobe, Fukuoka stores)

Maison Martin Margiela, Tokyo
Tel. 03-5725-2414