FASHION /
WOMEN
January 30, 2015
GUCCI | New "Gucci Craft" Tote Bags Released in Japan-Exclusive Designs & Colors
Two Japan-Exclusive Designs & Colors!
New "Gucci Craft" Tote Bags Released
From the popular bag collection GUCCI"Craft," a new tote bag will be released this spring. These Japan-exclusive designs and colors are a must-have.
Photographs by JAMANDFIXText by FUJITA Mayu(OPENERS)
A "Canvas Tote" for a Lifetime, Crafted by Artisans
Debuting in the Fall/Winter 2010 season, the "Gucci Craft" canvas bag collection has featured various iconic motifs representing the brand, such as GG fabric, Microguccissima, Diamante, and Flora, making it a highly popular collection in Japan. The lightweight canvas, which adds a sense of effortless style to any outfit, is also highly practical, further boosting its popularity.
This spring, new tote bags are arriving in the "Gucci Craft" collection, set to appear in stores in late April. The designs, featuring the brand logo in a fresh, classic "Script Logo" style, are exclusive to Japan. Their relaxed, casual feel completes a sophisticated look. Additionally, the vivid yellow, perfect for an accent, and the elegant antique mauve, which softens even casual styles with femininity, are Japan-exclusive colors. Both shades offer a deep hue, suggesting they will be versatile for all seasons.
While canvas totes typically evoke a casual image, the refined elegance of "Gucci Craft" transcends this perception, stemming from its meticulously chosen canvas. The fabric, known as "Sena," is woven using different types of yarn for the warp and weft, resulting in a unique texture. Each thread possesses a distinct presence, and the interplay of these individual characteristics creates a two-tone effect that lends the fabric a sense of depth and dimension. Its substantial, thick finish exudes an elegance befitting its premium materials.
Beyond aesthetics, the practicality of Gucci products is a key appeal, and these new additions are no exception. While canvas might raise concerns on rainy days, "Gucci Craft" items are treated with a special process, both inside and out, to protect against dirt and water without compromising the fabric's natural texture, ensuring exceptional durability.
Tote bags are often perceived as having a simple structure, but this one is crafted from 54 individual parts, resulting in a beautiful silhouette that speaks to the meticulous attention to detail and high quality. A clasp secures the opening, and the interior features a large zippered pocket along with two smaller pockets for frequently accessed items like phones and keys. As with all bags in the collection, a calfskin pouch bearing the "Script Logo" is included, adding another thoughtful touch.
The "MADE IN ITALY" inscription alongside the "Script Logo" signifies Gucci's pride. Production is not only based in Italy, but all materials are sourced from Italy and meticulously handcrafted by artisans in Florence. We invite you to acquire this "canvas tote"—a testament to the brand's heritage, designed to last a lifetime.
Gucci Japan Customer Service
Tel. 03-5469-6611
http://www.gucci.com/
